marketing-advertising- branding

Digital Marketing: Expectations vs. Reality

What Is Digital Marketing?


Digital marketing is one of the most effective ways to get your message out. It’s also an important part of any marketing strategy, whether you’re an individual looking to advance your career or a business looking to expand its reach.

Digital marketing can be used for all kinds of purposes:

  • To promote your product or service online
  • To target specific audiences who might be interested in what you have to offer (i.e., Facebook ads targeted at women between 25 and 35 who live in a major city).

Digital marketing is the art and science of reaching out to your audience through digital channels, such as social media and email, to market your brand or product. It encompasses everything from creating content that attracts people’s attention to analyzing where they’re coming from and how much time they spend with you.

Platforms for Digital Marketing

Digital marketing also includes paid advertising, which can be done on platforms like Facebook or Google AdWords (with a budget).

The Internet is a powerful tool for digital marketing and business. It allows you to reach new markets, create stronger relationships with customers and local communities, and establish yourself as a leader in your industry.

But if the Internet comes naturally to you (and it probably doesn’t), learning how to use it effectively can be challenging. That’s where this blog post comes in!

Digital marketing is all about getting your message out there and making sure it gets noticed. This article will discuss some of the most common digital marketing techniques used today and how you can use them to grow your business.

Social Media Plays A Big Role In Digital Marketing

Social Media Advertising

Social media has become one of the biggest platforms for online advertisers because it allows them to engage their target audience. With social media ads, you can promote a product or service by creating content around it (like photos), sharing it across different social platforms, and then tracking clicks to your website. Hence, you know who’s interested in what they’re seeing.

The average person spends about two hours per day on social media, according to a 2015 study by Pew Research Center. That’s more time than we spend watching TV, reading newspapers or magazines, listening to radio or podcasts, playing video games and browsing the web combined.

The same study found that nearly 80% of adults use social media daily — which has been growing yearly since 2012 (when it was just 67%). The fact is: Social media is an important part of our lives — whether we’re using it for business purposes or simply as consumers looking for information on products/services or news stories.

But some common things about how social media works (and what kind of content performs best) need to be clarified. To help clear up these misconceptions, we’ve put together this guide on optimizing your Facebook page so that it gets viewed by as many people as possible — but still retains its value!

The digital marketing landscape is changing rapidly. It’s no longer about having a website or social media account, it’s about being where your customers are looking for you.

If you want to be successful in today’s digital world, you have to know how to use all the tools available to market yourself online and attract more customers worldwide.

Digital Marketing Techniques

Digital marketing is a multifaceted discipline that combines techniques from digital marketing, social media and public relations. It encompasses paid and organic search engine optimization (SEO), email marketing, website design and development, content creation and distribution, social media management and advertising on platforms like Facebook or Instagram.

Digital marketers use various forms of traditional marketing, such as print ads, radio ads, television commercials or billboards, to reach their target audience. However, they also incorporate new technologies, such as mobile devices, into their campaigns to make them more effective than ever before.

Key Component Of Digital Marketing

The key component of digital marketing is the ability of brands to communicate directly with consumers through multiple channels, including websites (both corporate and ecommerce). These blogs are written by businesses themselves or guest posts from influencers who share similar interests with buyers.

The digital world has changed the way we live, work and communicate. It has also changed the way we market our products and services.

The Internet allows us to reach more customers than ever before, but it also means that those customers have access to more information about your product than ever before. The Internet makes it even more important for businesses to engage with their customers on social media channels like Facebook or Twitter to ensure the right message gets through.

Digital marketing is a fast-growing field that uses digital mediums to reach customers and prospects and drive business growth. Digital marketing combines traditional marketing methods with new technology, such as social media and mobile devices, to reach people where they’re most engaged: online.

At its core, digital marketing is about reaching potential customers through the channels where they spend their time (such as Facebook or Instagram). It’s also about ensuring your message gets across loud and clear — whether it’s an ad on Facebook or a blog post on Medium.


Digital marketing is a method of getting your message and getting people interested. It’s not just about social media; it’s also about online advertising, search engine optimization (SEO), email marketing and content creation.

Digital marketing techniques are used across all industries, small businesses, and large corporations. The Internet has made it possible for companies to reach more customers than ever, so it’s no surprise that digital marketing is growing in popularity.

The Internet has changed how we do business: advertising our products or services to engaging with our customers on social media platforms like Facebook or Twitter. Digital marketers have emerged as leaders in their field because they know how to harness these technologies effectively—and they

understand the importance of keeping up with technological changes so that your brand remains relevant and competitive over time!

Dexterous Solutions is a global branding and Digital Marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.


Top Digital Marketing Trends 2023


Digital Marketing Trends To Watch Out For In 2023

Are you ready to level up your digital marketing game in 2023? Gen Z, TikTok, and AI are no longer just the future, they’re here and now. Don’t just sit around wondering what’s next, it’s time to embrace new technologies and trends to stay ahead of the competition.

As the number of social media users worldwide approaches 1.5 billion, it’s a market that businesses simply can’t ignore. Whether you’re already online or planning to move to a digital platform, you need to be aware of the latest digital marketing trends to stay competitive in 2023.

This article will explore the trends that are likely to emerge in the next year and how they might impact your marketing strategies. With the popularity of digital marketing careers on the rise, the competition is fierce and the landscape is constantly evolving. To succeed in this field, it’s essential to stay adaptable and stay ahead of the curve.

Corporate Social Responsibility at the forefront of business strategy


Consumers today are increasingly looking for brands that align with their values and take a stand on important issues. Brands that have a strong social impact strategy and incorporate it into their digital marketing efforts are viewed as authentic and mindful. This is not just a trend, but a reflection of the growing expectation for brands to be values-led in today’s world. To effectively communicate this, every aspect of a brand’s digital marketing, from social content to graphics and email campaigns, should reflect and support its social impact initiatives.

Artificial Intelligence (AI)


Recently, ChatGPT, an artificial intelligence (AI) tool, has been gaining attention for its ability to produce detailed and natural-sounding content quickly. This has led people to question if AI will replace human marketers. However, it’s important to remember that AI tools are not a replacement for human marketers’ expertise and creativity. While they can be efficient in generating the content, they can’t produce the high-quality content that Google values most when determining search rankings. Google penalizes AI-generated content because it is often spammy and not entirely accurate. Using AI-generated content on its own in your marketing materials could lead to Google penalties and a lack of engagement from visitors.

But this does not mean AI tools have no value in your digital marketing strategy for 2023. They can be useful for research, outlining, and brainstorming. For instance, you could ask ChatGPT to generate some content on a specific topic, and then use it as a starting point for your own writing. This can help speed up the content creation process.

Interactive Website

Interactive website elements can make a huge difference in user engagement and satisfaction. Features such as personalised quizzes and interactive tools are highly attractive as they provide quick answers to common questions. For example, a fashion e-commerce website that offers a virtual try-on feature can help customers visualize how a certain dress would look on them, and make a more informed purchase decision. Websites that aim to assist users through interactive content tend to perform better.

Authentic Influencer Marketing Campaigns

In 2023, we anticipate a shift in how brands approach influencer marketing. Consumers are becoming savvier about the highly-paid ads by celebs and high-profile influencers, and are instead turning to more genuine and trustworthy sources, such as micro-influencers on platforms like TikTok. Brands are recognizing that even those with smaller followings can have a significant impact if their content aligns with the brand’s values and message. This trend is likely to lead to a decrease in expensive celebrity endorsements and an increase in investment in micro-influencers.

No more third-party cookies

Say goodbye to third-party cookies! Google is phasing out these handy little pieces of code, which means big changes for digital marketers. No more tracking visitor behavior or tailoring ads to specific user interests. But it’s not something to worry about. You’ll just have to get a little more creative with your strategies. Think of personal touches and one-on-one marketing tools to win over customers. And don’t forget consent, it’s going to be a big deal in 2023. More websites will be requiring user permission to use their personal data.

Additionally, if you’re using Google Analytics, now’s the time to make the switch to Google Analytics 4 before Universal Analytics disappears on July 1, 2023.

Short Educational Videos

As a small business owner, you are the go-to expert in your field. Show off your knowledge by creating and sharing short, educational videos on your website and social media platforms. With the rise of platforms like TikTok and Snapchat, short-form videos are becoming increasingly popular. Leverage this trend by creating videos that demonstrate your expertise and educate viewers, such as product tutorials. This will help you stand out and showcase your expertise in a short amount of time.

AV (AUDIO VISUAL) Product Marketing

As a business, you want to stand out in the digital landscape and immerse your audience in your brand. One way to do this is by incorporating audio-visual (AV) technology into your digital marketing strategy. AV content, such as videos and interactive visuals, can create a more memorable and engaging experience for users. As we move into 2023, it’s important to not just rely on static digital marketing but to go the extra mile and create immersive, interactive experiences. This can include gamified mini-sites, social media filters that allow users to engage with your products, or even creating a whole branded universe. With technology becoming more accessible, consumers are expecting more, so it’s important to stay ahead of the curve and adopt AV technology in your marketing efforts.

Outsourcing Digital Marketing

If you want to take your business to the next level in 2023, the secret is in outsourcing! Don’t let limited resources hold you back from reaching your full potential. Partner with a digital marketing agency like Dexterous to give your marketing efforts the boost it needs. Make a big impact in your industry and stay ahead of the game with the latest trends and strategies. With the help of experts, you can make more progress in a year than you ever thought possible.

With these digital marketing trends, you can refresh your strategy and increase your sales, brand loyalty, and digital following in 2023. Advancements in AV, AI, and immersive experiences are here to stay, so by incorporating them into your campaigns now, you’ll be ahead of the curve in the future. Remember to ensure that your campaigns are authentic, engaging, and relatable to your audience. Embrace these trends and see success in 2023 and beyond.


Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.


Christmas Marketing Campaign To Generate Leads


Christmas is just around the corner, and that means it is time to get those marketing campaign strategies aligned. Festive marketing when done efficiently, can bring a huge boost to revenues, retain customers and strengthen relationships. An efficient marketing campaign keeps the customers engaged, resulting in them giving the brand priority when shopping last minute. To have a successful marketing strategy it is vital to have clear objectives.


Some of these are

  • Boost in sales
  • Lead generation
  • Increasing website traffic
  • Increased app engagement
  • Boosting brand awareness

Businesses can have more than a few marketing objectives. It’s important to know how to achieve these goals. Mentioned below are some of the most effective strategies for Christmas marketing campaigns.


Well-known brands like Amazon, Sony, and Samsung appeal to their customer base by giving them special holiday offers. Making the campaign attractive can be as simple as a catchy and brief subject line with creative visuals.


Another way to get customers intrigued is by creating a festive gift guide. Since Christmas is the season of exchanging gifts, this technique can prove to be quite profitable. The idea is to lay out options for customers that make the brand’s products look visually appealing. This will help promote the brand and encourage sales or at least subscriptions. Limited edition Christmas products and packaging are also a great way to get customers interested.

We’re all guilty of last-minute shopping, and this is something companies can take advantage of. Preparing last-minute marketing materials and communicating them via emails to customers can definitely get their attention. A digital gift card campaign can also be considered. These gift cards can have flexible limits.

Some ideas that can be used are

  • Free memberships after the shopping cart reach a certain purchase amount
  • Loyalty cards for returning customers
  • Free standard shipping
  • Free trials
  • Free access to limited edition products
  • Free workshops and webinars
  • Free software updates


According to research, 61% of web traffic to retail websites is from mobile phones. The power of mobile phone marketing cannot be ignored while strategizing a campaign. People prefer browsing and shopping on the move. Optimizing mobile apps before the Christmas season can drive sales and improve the customer experience a great deal. An impressive strategy is having mobile-only deals that are not available on the website. This increases traffic to the mobile app and enhances user engagement.

christmas-mobile- marketing

A message conveyed through video can have a very long-lasting effect. Video marketing not only helps promote products but the overall brand as well. Christmas themes should be incorporated in the videos to create a holiday vibe.


Social media holds immense power and is a great way to engage with customers. One of the cost-effective ways to boost brand sales is giveaways. They help in engagement, acquiring new followers, and building hype. By using giveaways and promotions the audience can get excited about the upcoming holidays and the brand.


Another efficient strategy is influencer marketing. According to research, 17% of organizations spend more than half of their marketing budget on influencer marketing. Collaborating with influencers to show the brand’s product during the holiday season will encourage the audience to try it. Influencer-based holiday marketing can

  • Increase brand exposure by reaching a niche audience
  • Increase opportunities for ads during holidays
  • Increase web traffic, and sales, and boost holiday revenue

User-generated content is considered to be an authentic way of marketing. According to research, 85% of consumers find it to be way more effective than a brand promoting their product. When customers share content about their positive experience with the brand it can have a substantial effect on sales. It increases brand credibility as well. User-generated content can strategically be used by

  • Encouraging customers to share content with holiday-specific hashtags
  • Building content around chosen channels
  • Designing content specifically for the Christmas season like promotional emails, ads, and social media posts


A very interesting strategy for marketing is to make the content interactive. Static content bores the audience. By making them a part of the campaign they can have a better experience. 93% of marketers are of the view that interactive content is more effective in enlightening the buyer than static content. There are numerous types of interactive content and it should be chosen according to the target audience. For example

  • Polls & surveys
  • Interactive videos
  • Quizzes
  • Branded games
  • Experiential marketing

The holiday season is one of the greatest times to make an investment in an emotional bond with the audience. By segmenting customers for a really tailored experience, making the campaigns easily shareable, and offering the best deals that are constant across all channels, the brand can position itself for all-out success with the upcoming holiday season.