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AI Powered Digital Marketing-Tools To Transform Your Business

by with No Comment Artificial Intelligence

Artificial intelligence (AI) is gaining momentum in the contemporary business landscape. From individual sellers and small to large multinational corporations, an array of AI techniques are being employed to boost marketing efforts and overall business efficiency.

Given data and information’s critical role in business, it can prove challenging to analyse vast amounts of it. Manual analysis is time-consuming and error-prone, necessitating AI marketing tools. These tools can automate the entire evaluation process and extract necessary information from multiple perspectives. They also assess prospects’ behavioral and shopping patterns, along with recent activity, enabling the creation of personalized ad/email content.

Whether you are a part-time blogger, SEO specialist, or small business owner, AI tools can significantly enhance your output by implementing intelligent commerce strategies and automating decision-making processes.

What is an AI Marketing Tool?

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AI marketing tools are platforms that utilize AI tools to analyze data, study the behavior of target audiences, and interpret market trends to develop effective marketing strategies. These tools provide real-time monitoring of consumer activities and use predictive models to forecast audience behavior to plan and execute targeted campaigns.

AI marketing solutions offer intelligent analysis and automated decision-making capabilities that save valuable time, allowing businesses to focus on other areas of their organization. Some key features of specific AI marketing tools include the ability to:

  • Create personalized content for specific audiences
  • Generate high-converting emails and ad copies
  • Predict customer activities based on past behavior
  • Create dynamic ads based on recent online activities
  • Analyze multiple social profiles to generate personalized content
  • Create error-free and stylish content for various platforms
  • Study market trends and customers’ shopping patterns
  • Help businesses develop effective pricing strategies based on market trends

This article will explore some of the most exceptional AI marketing tools in 2023. Dexterous Solutions uses these tools to make our digital marketing efforts more effective.

Most Popular AI Tools To Boost Your Businesses

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1. SEMRUSH

Semrush is a multifaceted AI marketing tool encompassing a wide range of cutting-edge SEO, marketing, and advertising functionalities. Its suite of features includes everything from website audits and content analysis to social media campaigns and keyword research, all powered by the remarkable capabilities of AI. With its rank tracking tool, Semrush enables users to stay on top of how their keywords fare against competitors on search engines. Meanwhile, the content marketing toolkit empowers users to strategize, locate trending topics, and implement successful campaigns.

Semrush’s expansive backlink database further unlocks new backlink opportunities for your website, while its local SEO solutions cater to a diverse range of regions and countries. On top of all this, Semrush allows for team collaboration on a single account and provides in-depth analytics and reporting data, making it a must-have tool for any discerning marketer.

2. Surfer SEO

Surfer SEO is an advanced tool designed to optimize and enhance the quality of your online content, ultimately improving your search engine ranking. This all-in-one solution facilitates the creation of high-quality content by leveraging a range of AI-driven features.

With Surfer SEO, you can generate content tailored to your target audience, topic, and domain. Its AI Outline Builder creates a draft with optimized headings, subheadings, and paragraphs. This feature significantly streamlines the content creation process while allowing you to customize the article to suit your writing style and preferences.

In addition to content creation, Surfer SEO also offers powerful optimization capabilities. It can help you improve the visibility of your existing content on Google, providing writing instructions and content ideas specific to your niche. By analyzing top-performing pages within your industry, Surfer SEO provides valuable insights, including the optimal word count for articles, high-converting keywords, and article structure.

3. Frase.io

Frase.io is a writing platform that utilizes a powerful combination of artificial intelligence, natural language processing, and machine learning to produce premium-quality content. It also assists in identifying the most relevant topics to write about based on the given keyword and the available content on the internet. With Frase, you can even optimize your existing content. It compares your article thoroughly with top-ranking pages in the same category and recommends necessary modifications to enhance the SEO-related characteristics of your content.

When you input a keyword, the AI retrieves and analyzes valuable data from the top 20 ranking pages and generates a structure to work with. While writing, you can instantly evaluate your content’s SEO score. The higher the score, the greater the chances of ranking on the first page of Google search. This feature gives you complete control over your writing, enabling you to make real-time modifications.

4. ChatGPT3

Developed by OpenAI, ChatGPT3 is an NLP technology that leverages the power of the GPT-3 text-generating model to produce natural language-based automated responses to queries. Its primary use case is to help businesses automate customer service and digital marketing conversations.

With the ability to generate real conversations based on the context of the discussion, ChatGPT3 enables personalized customer service and marketing experiences. It enables businesses to save valuable time on customer service by providing automated responses to common customer queries and offering tailored customer service experiences.

In addition to automating customer service, ChatGPT3 can generate automated content for digital marketing, such as social media posts, product descriptions, and blog posts. The content is engaging and personalized, which assists businesses in creating more impactful campaigns.

5. Ortto

Ortto is an audience segmentation tool designed to help businesses analyze customer data and target specific groups of customers with personalized content. The software uses machine learning algorithms to group customers into segments based on factors such as demographics, interests, behaviors, and purchase history. Once the customer segments have been created, businesses can create tailored marketing campaigns for each segment to increase the chances of converting customers.

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Conclusion

As technology continues to evolve, inevitably, AI and machine learning will eventually dominate the marketing industry. Over time, technology has helped businesses make better financial decisions, create effective marketing strategies, and enhance their overall business practices.

In the past, AI tools were seen as a luxury and a status symbol. However, the widespread availability of the internet has become a necessary requirement for businesses to thrive in today’s competitive environment. We at Dexterous solutions believe in the power of AI and its exceptional uses in digital marketing. Hence we are using numerous AI tools for the benefit of our clients

At Dexterous Solutions, we are strong advocates of the immense potential of AI in the digital marketing realm. That is why we incorporate many AI tools into our services, enabling us to deliver unparalleled solutions to our clients. Our conviction stems from the realization that AI-powered technology has revolutionized how businesses operate. With our state-of-the-art tools, we can drive superior results that help our clients easily achieve their marketing objectives.

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Top Digital Marketing Trends 2023

by with No Comment Digital Marketing
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Digital Marketing Trends To Watch Out For In 2023

Are you ready to level up your digital marketing game in 2023? Gen Z, TikTok, and AI are no longer just the future, they’re here and now. Don’t just sit around wondering what’s next, it’s time to embrace new technologies and trends to stay ahead of the competition.

As the number of social media users worldwide approaches 1.5 billion, it’s a market that businesses simply can’t ignore. Whether you’re already online or planning to move to a digital platform, you need to be aware of the latest digital marketing trends to stay competitive in 2023.

This article will explore the trends that are likely to emerge in the next year and how they might impact your marketing strategies. With the popularity of digital marketing careers on the rise, the competition is fierce and the landscape is constantly evolving. To succeed in this field, it’s essential to stay adaptable and stay ahead of the curve.

Corporate Social Responsibility at the forefront of business strategy

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Consumers today are increasingly looking for brands that align with their values and take a stand on important issues. Brands that have a strong social impact strategy and incorporate it into their digital marketing efforts are viewed as authentic and mindful. This is not just a trend, but a reflection of the growing expectation for brands to be values-led in today’s world. To effectively communicate this, every aspect of a brand’s digital marketing, from social content to graphics and email campaigns, should reflect and support its social impact initiatives.

Artificial Intelligence (AI)

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Recently, ChatGPT, an artificial intelligence (AI) tool, has been gaining attention for its ability to produce detailed and natural-sounding content quickly. This has led people to question if AI will replace human marketers. However, it’s important to remember that AI tools are not a replacement for human marketers’ expertise and creativity. While they can be efficient in generating the content, they can’t produce the high-quality content that Google values most when determining search rankings. Google penalizes AI-generated content because it is often spammy and not entirely accurate. Using AI-generated content on its own in your marketing materials could lead to Google penalties and a lack of engagement from visitors.

But this does not mean AI tools have no value in your digital marketing strategy for 2023. They can be useful for research, outlining, and brainstorming. For instance, you could ask ChatGPT to generate some content on a specific topic, and then use it as a starting point for your own writing. This can help speed up the content creation process.

Interactive Website

Interactive website elements can make a huge difference in user engagement and satisfaction. Features such as personalised quizzes and interactive tools are highly attractive as they provide quick answers to common questions. For example, a fashion e-commerce website that offers a virtual try-on feature can help customers visualize how a certain dress would look on them, and make a more informed purchase decision. Websites that aim to assist users through interactive content tend to perform better.

Authentic Influencer Marketing Campaigns

In 2023, we anticipate a shift in how brands approach influencer marketing. Consumers are becoming savvier about the highly-paid ads by celebs and high-profile influencers, and are instead turning to more genuine and trustworthy sources, such as micro-influencers on platforms like TikTok. Brands are recognizing that even those with smaller followings can have a significant impact if their content aligns with the brand’s values and message. This trend is likely to lead to a decrease in expensive celebrity endorsements and an increase in investment in micro-influencers.

No more third-party cookies

Say goodbye to third-party cookies! Google is phasing out these handy little pieces of code, which means big changes for digital marketers. No more tracking visitor behavior or tailoring ads to specific user interests. But it’s not something to worry about. You’ll just have to get a little more creative with your strategies. Think of personal touches and one-on-one marketing tools to win over customers. And don’t forget consent, it’s going to be a big deal in 2023. More websites will be requiring user permission to use their personal data.

Additionally, if you’re using Google Analytics, now’s the time to make the switch to Google Analytics 4 before Universal Analytics disappears on July 1, 2023.

Short Educational Videos

As a small business owner, you are the go-to expert in your field. Show off your knowledge by creating and sharing short, educational videos on your website and social media platforms. With the rise of platforms like TikTok and Snapchat, short-form videos are becoming increasingly popular. Leverage this trend by creating videos that demonstrate your expertise and educate viewers, such as product tutorials. This will help you stand out and showcase your expertise in a short amount of time.

AV (AUDIO VISUAL) Product Marketing

As a business, you want to stand out in the digital landscape and immerse your audience in your brand. One way to do this is by incorporating audio-visual (AV) technology into your digital marketing strategy. AV content, such as videos and interactive visuals, can create a more memorable and engaging experience for users. As we move into 2023, it’s important to not just rely on static digital marketing but to go the extra mile and create immersive, interactive experiences. This can include gamified mini-sites, social media filters that allow users to engage with your products, or even creating a whole branded universe. With technology becoming more accessible, consumers are expecting more, so it’s important to stay ahead of the curve and adopt AV technology in your marketing efforts.

Outsourcing Digital Marketing

If you want to take your business to the next level in 2023, the secret is in outsourcing! Don’t let limited resources hold you back from reaching your full potential. Partner with a digital marketing agency like Dexterous to give your marketing efforts the boost it needs. Make a big impact in your industry and stay ahead of the game with the latest trends and strategies. With the help of experts, you can make more progress in a year than you ever thought possible.

With these digital marketing trends, you can refresh your strategy and increase your sales, brand loyalty, and digital following in 2023. Advancements in AV, AI, and immersive experiences are here to stay, so by incorporating them into your campaigns now, you’ll be ahead of the curve in the future. Remember to ensure that your campaigns are authentic, engaging, and relatable to your audience. Embrace these trends and see success in 2023 and beyond.

 

Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.

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Top Artificial Intelligence (AI) Tools For Businesses

by with No Comment Artificial Intelligence

Top Artificial Intelligence (AI) Tools For Businesses

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Artificial Intelligence (AI) is poised to play a significant role in shaping the future and revolutionizing various industries. As a business, it’s crucial to understand the potential benefits that Artificial Intelligence can bring to your operations. AI tools aim to automate repetitive tasks and optimize networks and workflows, allowing humans to focus on decision-making and other key responsibilities.  AI-powered marketing tools are widely used by companies of all sizes, making them a crucial part of any business strategy. Whether you’re a blogger, e-commerce entrepreneur, or affiliate marketer, utilizing these tools can help you quickly achieve your marketing goals.

Although ChatGPT is considered a highly advanced and powerful artificial intelligence tool currently available in the industry, it is not to say that other AI tools are inferior or lacking in capability. In fact, there are a plethora of other AI tools and technologies that possess their own unique strengths and capabilities. When used in conjunction with one another, these tools can enhance and augment the overall power and versatility of AI systems. In this article, we will talk about some of the top AI tools. Here’s a list:

MURF

Murf, a text-to-speech generator, tops our list of the best Artificial intelligence tools for business. It is a viral and advanced Artificial intelligence voice generator that allows users to convert text to speech, create voiceovers, and dictate. It is used by professionals across various industries, such as product developers, podcasters, educators, and business leaders.

Murf offers a wide range of customization options, including various voices and dialects, as well as a user-friendly interface. The tool also includes a built-in video editor, enabling users to create videos with voiceovers. The possibilities are endless with over 100 Artificial Intelligence voices from 15 languages and options to select preferences such as speaker, accent/voice style, and tone or purpose.

An additional feature offered by Murf is the voice changer, which enables users to record without using their own voice as a voiceover. The tool also allows for voice-over customisation, including pitch adjustments, speed, volume, pauses, emphasis, and pronunciation.

Textio

Textio is an Artificial Intelligence tool that utilizes predictive technology to assist organizations in crafting more effective job listings. It employs AI to analyze every word in a job description and make it appealing to potential candidates. With the ability to recognize over 50,000 phrases, Textio scores a document based on its ability to attract applicants and remove any unconscious gender bias present. Many leading companies, including Atlassian, Twitter, Microsoft, Square, and Starbucks, are already utilizing this tool to improve their job postings.

NeuralText

Neuraltext is an Artificial Intelligence tool that aims to automate the entire content creation process from start to finish. It offers various features like AI copywriting, SEO content tool, and keyword research tool.

The Artificial Intelligence copywriting tool allows you to create compelling copy for your campaigns by generating multiple variations and offers more than 50 pre-designed templates for different purposes, such as Facebook ads, slogan ideas, and blog section writing.

The SEO content tool helps you to research and create content by using data from already ranking pages on Google. You can input a keyword, and the tool will automatically extract the top 20 results on Google Search, providing data on suggested keywords, topics to cover, questions to answer, and statistics. This allows you to easily create an outline and assemble a content brief for your writers in a matter of minutes, saving hours of time spent searching on Google.

X.AI

X.ai is an Artificial Intelligence-powered smart assistant app commonly used to manage meeting requests. As soon as you receive a request, X.ai works to determine a suitable location and time and then responds and schedules all emails just like a human would. It is a highly user-friendly tool, and you can simply update your status as “busy” or “available”, and the tool will automatically schedule meetings and events accordingly.

fireflies

Fireflies is an Artificial Intelligence-powered meeting assistant that uses natural language processing (NLP) to eliminate the need for manual note-taking. It allows you to easily record, transcribe, and search through your voice conversations on a user-friendly platform. With Fireflies, you can instantly record meetings on any web-conferencing platform and invite others to share and collaborate on the conversation. Fireflies also offers transcription services for live meetings or audio files that you can upload, making it easy to skim through transcripts while listening to the audio. Additionally, the search functionality allows you to quickly review and find important highlights and action items from your meetings, saving you time and effort.

legal robot

Legal Robot is an Artificial Intelligence-powered business tool that makes legal support more accessible for companies of all sizes. It utilizes natural language processing (NLP) and deep learning to help individuals understand complex legal contracts, making the process more understandable. Legal Robot is able to create legal models from a vast database of contracts and legal scenarios, which enables it to analyze and improve the readability of contracts created by employees, helping them to have a better understanding of what they are signing.

timely

Timely is an Artificial Intelligence business tool that streamlines the process of time tracking and timesheet creation. By using AI, Timely automatically processes recorded information and generates draft timesheet entries, saving employees time and allowing them to focus on other tasks. Timely also provides a single, smart platform for managing team activities such as payroll, employee performance, and project management, making it an efficient and convenient solution for businesses.

jasper.ai

Jasper is a highly-regarded Artificial Intelligence writing assistant, known for its exceptional features and quality. It utilizes seed words provided by the user to analyze and generate phrases, paragraphs, or entire documents based on the subject matter and tone of voice desired. Jasper can produce a 1,500-word article in just 15 minutes, making it an efficient and effective tool for content generation. The platform offers a wide variety of AI-generated templates, such as blog posts, emails, marketing copy, Facebook and Google ad generators, SEO meta titles and descriptions, press releases and much more, making it a versatile choice for businesses, marketers, and content creators.

CONCLUSION

In today’s fast-paced business environment, companies are facing pressure to increase productivity and efficiency while managing an ever-increasing workload. To meet these demands, many businesses are turning to artificial intelligence (AI) tools to help automate tasks, improve decision-making, and boost growth. There are a wide variety of AI tools available, including those for creating a great user experience, automating business processes and more. In this blog, we highlighted 8 such AI tools that can help businesses succeed. By incorporating these tools into your business strategy, you can improve your operations and drive growth.

Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.

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OpenAi ChatGpt3 – The Ultimate Guide

by with No Comment Artificial IntelligenceTechnology

What is ChatGPT, and how can businesses use it?

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Open AI CHATGPT 3 – According to McKinsey’s 2022 State of AI review, the number of AI capabilities utilized by companies has increased twofold from 2018 to 2022. OpenAI has once again made a significant impact in the AI industry with the launch of its latest chatbot, ChatGPT. This follows the success of the company’s image generator, DALL-E, earlier this year.  With the recent attention surrounding ChatGPT and its advanced generative AI capabilities, businesses are seeking new ways to take advantage of the tool in the future.

ChatGPT is a powerful language model developed by OpenAI based in San Francisco. It is trained on vast amounts of text data on various subjects, but its information is limited up to 2021, and it can’t access the internet for updates. One of its unique features is its capability to recall information from previous conversations and respond in a way that aligns with the overall context of the conversation. Additionally, it generates more natural and accurate language than other publicly available AI. In most cases, it is hard to differentiate from text written by a human.

Chatbots, including ChatGPT, are becoming increasingly popular as businesses seek to enhance customer support and communication with their audience. Utilizing natural language processing and AI technology, chatbots can provide efficient and accurate responses to customer inquiries, making them valuable assets for improving the customer experience. Additionally, ChatGPT can be used by content marketers to generate AI-assisted content.

How can ChatGPT be used?

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ChatGPT is presently being used for numerous tasks by companies like customer support, conversation tasks, answering frequently asked questions and helping customers navigate websites or mobile apps. The popularity and interest in ChatGPT are evident. Here are a few cases where ChatGPT can be used.

Content Creation

ChatGPT can produce captivating and appropriate content that aligns with specific inputs and user preferences, increasing the chances of engagement and directing traffic to a company’s website or social media platforms. ChatGPT’s ability to research any topic on the internet and curate relevant content from various sources can assist businesses in creating a consistent and successful content marketing strategy.

Customer Engagement

ChatGPT can assist with customer engagement on social media platforms and prompting conversations on websites and blogs. This greatly improves a business’s online presence and customer engagement levels.

Some marketing uses include,

Keyword Suggestions

Marketers can use ChatGPT for keyword research. It has the ability to identify synonyms for root keywords. The generated keywords can then be used in landing pages, blogs, and PPC campaigns. This is a great way to improve SEO optimization.

Create Tempting Ad Copy

ChatGPT simplifies the task of crafting engaging and distinct ad copy for numerous marketing campaigns. Its advanced generative AI capabilities can assist in generating ideas for ad structure and copy, increasing productivity. Additionally, ChatGPT can also be used to compose compelling email campaigns that can lead to increased conversions for potential customers.

Improve Customer Service

ChatGPT elevates the capabilities of customer service quality, resulting in more intelligent and satisfactory responses for customers. It addresses common issues such as slow response time, uninspired chatbot responses, unacceptable agent conduct, and inadequate marketing and communication channels. By enhancing customer service, ChatGPT enables marketers to identify and address customer concerns effectively.

Generating leads

Chatbots have traditionally been seen as a valuable tool for nurturing leads and guiding them through a company’s sales process. ChatGPT takes this a step further, enabling marketers to utilize its advanced features to convert leads into clients efficiently. For example, its ability to remember previous user input and provide follow-up responses can be utilized to help nurture leads and guide them through the sales pipeline.

Streamline SEO-related tasks

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SEO plays a crucial role in content marketing, and ChatGPT can assist in various SEO-related tasks. It allows marketers to create compelling meta titles and descriptions, and improve the readability of sentences in their content, thus improving its SEO.

Get started!

  1. Create an account on the ChatGPT website or download the app on your device.
  2. Adjust the language, response time, and tone settings of your ChatGPT.
  3. Incorporate ChatGPT into your website’s chat feature or social media platforms.
  4. Submit prompts or questions to ChatGPT and receive a response.
  5. Check and edit the response to guarantee its accuracy and relevance.
  6. Continue to use ChatGPT for customer service, content creation, and information-gathering tasks as needed.

Currently, ChatGPT is free to use, but the organization has revealed that it might consider monetizing it in the future.

Limitations

It is evidently clear that ChatGPT is an immensely powerful AI-based chatbot system developed by OpenAI. It is a revolutionary technology that allows for human-like conversations and can generate responses based on previous interactions in a conversation thread. It has a wide range of applications for marketers, including creating content, providing keyword suggestions, and lead generation. But it does have a few limitations. It can only generate responses based on the data it has been trained on. It is a language model that generates responses based on the information learned from training data rather than searching the internet for information. It is crucial to fact-check its output for accuracy and timeliness, as there may be errors or outdated information. Additionally, it may not be able to provide in-depth information or understand the nuances of conversation. Business leaders should also be aware of the potential for bias in the answers provided, as the data ChatGPT was trained on may be biased. It is important for companies to monitor output from the chatbot to ensure it is free of bias and offensive content.

Another major issue is with ChatGPT’s sustainability. Given the fact that it is free of cost, it is unclear how long it is going to operate for and how stable is the technology. It was also reported to be down and inaccessible for a couple of days recently.

Is ChatGPT going to replace Google?

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ChatGPT has been praised for its versatility and ability to perform various tasks, leading some to wonder if it could replace Google. Some people have even reported that ChatGPT’s results are superior to those of Google. But the truth is, that because of its limitations in training data and limitations in terms of providing correct answers, ChatGPT will not replace Google.

In conclusion, Open AI ChatGPT is a powerful tool that can be used to create a more engaging, human-like conversational experience. With its ability to generate natural language responses based on user input, it can help companies create more realistic customer support experiences. It also has the potential to be used in a variety of other areas, from personal assistants to healthcare applications. Open AI ChatGPT is an exciting new technology and one that has the potential to revolutionize how humans interact with machines.

 

Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.