What Is Link Building In SEO: A Beginner’s Guide

Are you looking to drive more organic traffic to your website? Look no further than link building! When done right, link building can be a super effective way to boost your search engine rankings and drive more traffic to your site.

But here’s the thing: quality, relevance, and authenticity are more important than ever when it comes to link building. Gone are the days of spammy, low-quality links. Instead, the key to success lies in building authentic, relevant links that provide real value to your audience.

And the best part? Link building isn’t just about technical SEO – it’s also about great marketing. By understanding your audience’s needs and creating valuable content that meets those needs, you can attract high-quality backlinks that drive traffic and boost your search rankings.

Ready to get started? We’ve got you covered with our comprehensive guide to link building. We’ll break everything down into easy-to-digest chapters and provide plenty of examples along the way, so you can start building high-quality links and driving more organic traffic to your site.


What is link building?


Link building is the secret sauce of SEO. It’s the process of getting other websites to link to your website, which can do wonders for your search engine rankings.

Why should you invest in link building?

But why is it so important? Because Google uses links as a key factor in determining which sites are the most relevant and authoritative for any given query. And when you have high-quality links from other relevant and authoritative sites, your site becomes more trusted in the eyes of Google.

How to do link building?


So how do you go about link building? The best SEO companies have a whole arsenal of tactics and strategies to make it happen. From guest blogging and broken link building to influencer outreach and digital PR, there are endless ways to get those valuable links back to your site.

Who should do Link Building?

And this isn’t just a new trend – link building has been a vital part of SEO since the dawn of Google in 1998, and it’s only getting more important. So whether you’re an SEO proficient, marketer, or website owner, you need to make link building a key part of your strategy to increase your website’s traffic and visibility.

Definition of Link Building


Link building is an essential process for your website as it involves getting other websites to link back to your site, which signals to Google that your site is valuable and authoritative. However, not all links are equal, and the best ones are those that are high-quality, relevant, and authoritative.

While some links happen naturally, such as when someone references your business in a news article or blog post, actively building links can help increase your site’s authority and improve your search engine rankings. But the ultimate goal is to make your site so valuable and relevant that other websites want to link to it without being prompted.

Achieving this requires effort and time, but can be accomplished by creating exceptional content or offering a product or service that people want to share and talk about. In addition, using various link-building techniques can help boost your site’s authority and increase your chances of ranking well in search results.

How to build links


Here are some ways to build links for your website, which can be grouped into three main categories:

Ask for Links

One way to acquire links is by directly reaching out to website owners or publishers and asking them to link to your content. This can be done by offering them something of value, such as your high-quality blog posts, in-depth guides, ebooks, infographics, case studies, original research, and data. There are tools like Semrush, Moz etc that can help you find potential prospects to reach out to.

Add Links

Another way to build links is by manually adding them to external websites. However, this is considered the least effective and most risky method, as these links are often of low quality and may harm your site’s reputation. Examples of places where you can add your links include social media profiles, business directories, forums, blog comments, and user profile pages.

Earn Links

The best way to build links is by earning them naturally through high-quality content that people want to link to. This happens when other websites link to your content without you having to ask for it. Types of content that tend to earn links include visual assets, original research and data, online tools and calculators, in-depth guides and tutorials, and more. You can also analyze your competitors’ backlink profiles for content ideas.

Building high-quality links take time and effort. While there are various link-building tactics, the best approach is to create valuable content that people want to link to and to focus on building relationships with other website owners and publishers in your niche.

How to Find High-Quality Links


When it comes to building links, it’s important to understand what makes a good link and what doesn’t. Building links from high-quality sources can improve your rankings on Google, while low-quality links can harm your site.

Authority of Page

One of the most important factors to consider when evaluating a potential link is the authority of the page linking to you. Links from high-authority pages pass more authority to your site, which can have a significant impact on your rankings.

To determine the authority of a page, you can use tools like Semrush, which provides a proxy indicator of PageRank called “Page Authority Score”. Keep in mind that while Google no longer publicly shares PageRank information, it is still a foundational aspect of their algorithm.


Relevance is an essential factor when it comes to building links. Google’s algorithm looks beyond just keywords to determine whether the content is relevant to a query and whether links from relevant sites are more valuable.

For example, if you have a website that sells hiking gear, getting a link from an authoritative site about cooking might not have as much impact on your rankings as a link from an authoritative site about outdoor activities or adventure travel.

It’s important to focus on building links from sites relevant to your niche and industry. So, suppose you’re running a website about digital marketing. In that case, it’s better to pursue link opportunities from authoritative sites about marketing, social media, or digital advertising rather than random sites that may not be relevant to your business.

Remember, the more relevant the linking site, the more valuable the link will be for your SEO.

Link Placement

The placement of a backlink on a webpage is a key factor in determining its impact on your SEO. Ideally, you want the link to be positioned within the main content of the page.

According to a Google patent, the probability of a user clicking on a link varies depending on its location on the page. Links placed higher up on a page, within the main body of the content, are more likely to be clicked on and carry more authority.

In other words, a link in a sidebar or footer may not be as valuable as one that is placed prominently in the body of the content. For example, if you have a website about baking, a backlink from a recipe website’s main recipe page is likely to be more valuable than one from their footer or sidebar.

The first chapter of our beginner’s guide to link building has provided an introduction to the fundamental concepts of building quality links for improved search engine rankings. However, it is essential to note that this is just the tip of the iceberg, and there is much more to be explored in the world of link-building. We invite you to stay tuned to our website for upcoming chapters, which will delve deeper into this topic and provide you with more insights and strategies to help you build effective links and grow your online presence.

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