Digital Marketing Trends To Watch Out For In 2023
Are you ready to level up your digital marketing game in 2023? Gen Z, TikTok, and AI are no longer just the future, they’re here and now. Don’t just sit around wondering what’s next, it’s time to embrace new technologies and trends to stay ahead of the competition.
As the number of social media users worldwide approaches 1.5 billion, it’s a market that businesses simply can’t ignore. Whether you’re already online or planning to move to a digital platform, you need to be aware of the latest digital marketing trends to stay competitive in 2023.
This article will explore the trends that are likely to emerge in the next year and how they might impact your marketing strategies. With the popularity of digital marketing careers on the rise, the competition is fierce and the landscape is constantly evolving. To succeed in this field, it’s essential to stay adaptable and stay ahead of the curve.
Corporate Social Responsibility at the forefront of business strategy
Consumers today are increasingly looking for brands that align with their values and take a stand on important issues. Brands that have a strong social impact strategy and incorporate it into their digital marketing efforts are viewed as authentic and mindful. This is not just a trend, but a reflection of the growing expectation for brands to be values-led in today’s world. To effectively communicate this, every aspect of a brand’s digital marketing, from social content to graphics and email campaigns, should reflect and support its social impact initiatives.
Artificial Intelligence (AI)
Recently, ChatGPT, an artificial intelligence (AI) tool, has been gaining attention for its ability to produce detailed and natural-sounding content quickly. This has led people to question if AI will replace human marketers. However, it’s important to remember that AI tools are not a replacement for human marketers’ expertise and creativity. While they can be efficient in generating the content, they can’t produce the high-quality content that Google values most when determining search rankings. Google penalizes AI-generated content because it is often spammy and not entirely accurate. Using AI-generated content on its own in your marketing materials could lead to Google penalties and a lack of engagement from visitors.
But this does not mean AI tools have no value in your digital marketing strategy for 2023. They can be useful for research, outlining, and brainstorming. For instance, you could ask ChatGPT to generate some content on a specific topic, and then use it as a starting point for your own writing. This can help speed up the content creation process.
Interactive website elements can make a huge difference in user engagement and satisfaction. Features such as personalised quizzes and interactive tools are highly attractive as they provide quick answers to common questions. For example, a fashion e-commerce website that offers a virtual try-on feature can help customers visualize how a certain dress would look on them, and make a more informed purchase decision. Websites that aim to assist users through interactive content tend to perform better.
Authentic Influencer Marketing Campaigns
In 2023, we anticipate a shift in how brands approach influencer marketing. Consumers are becoming savvier about the highly-paid ads by celebs and high-profile influencers, and are instead turning to more genuine and trustworthy sources, such as micro-influencers on platforms like TikTok. Brands are recognizing that even those with smaller followings can have a significant impact if their content aligns with the brand’s values and message. This trend is likely to lead to a decrease in expensive celebrity endorsements and an increase in investment in micro-influencers.
No more third-party cookies
Say goodbye to third-party cookies! Google is phasing out these handy little pieces of code, which means big changes for digital marketers. No more tracking visitor behavior or tailoring ads to specific user interests. But it’s not something to worry about. You’ll just have to get a little more creative with your strategies. Think of personal touches and one-on-one marketing tools to win over customers. And don’t forget consent, it’s going to be a big deal in 2023. More websites will be requiring user permission to use their personal data.
Additionally, if you’re using Google Analytics, now’s the time to make the switch to Google Analytics 4 before Universal Analytics disappears on July 1, 2023.
Short Educational Videos
As a small business owner, you are the go-to expert in your field. Show off your knowledge by creating and sharing short, educational videos on your website and social media platforms. With the rise of platforms like TikTok and Snapchat, short-form videos are becoming increasingly popular. Leverage this trend by creating videos that demonstrate your expertise and educate viewers, such as product tutorials. This will help you stand out and showcase your expertise in a short amount of time.
AV (AUDIO VISUAL) Product Marketing
As a business, you want to stand out in the digital landscape and immerse your audience in your brand. One way to do this is by incorporating audio-visual (AV) technology into your digital marketing strategy. AV content, such as videos and interactive visuals, can create a more memorable and engaging experience for users. As we move into 2023, it’s important to not just rely on static digital marketing but to go the extra mile and create immersive, interactive experiences. This can include gamified mini-sites, social media filters that allow users to engage with your products, or even creating a whole branded universe. With technology becoming more accessible, consumers are expecting more, so it’s important to stay ahead of the curve and adopt AV technology in your marketing efforts.
Outsourcing Digital Marketing
If you want to take your business to the next level in 2023, the secret is in outsourcing! Don’t let limited resources hold you back from reaching your full potential. Partner with a digital marketing agency like Dexterous to give your marketing efforts the boost it needs. Make a big impact in your industry and stay ahead of the game with the latest trends and strategies. With the help of experts, you can make more progress in a year than you ever thought possible.
With these digital marketing trends, you can refresh your strategy and increase your sales, brand loyalty, and digital following in 2023. Advancements in AV, AI, and immersive experiences are here to stay, so by incorporating them into your campaigns now, you’ll be ahead of the curve in the future. Remember to ensure that your campaigns are authentic, engaging, and relatable to your audience. Embrace these trends and see success in 2023 and beyond.
Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.