What is Content Marketing? Types of Content Marketing, Examples, Strategies.
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. The goal is to drive profitable customer action by building trust and positioning a brand as a credible source of information. Content marketing can take the form of blog posts, social media posts, videos, and whitepapers and is used to support various marketing goals, such as lead generation and brand awareness. A successful content marketing strategy involves identifying the target audience, setting specific goals, and measuring the effectiveness of efforts.
People nowadays are bombarded with ads. According to research, back in 2007, Americans were exposed to almost 5000 ads per day. Our senses are so oversaturated with advertisements that we tend to dislike them. This is becoming a problem for marketers as it affects engagement with customers. Content marketing is the solution, as it is more organic and is based on the belief that trust is a more effective tool than traditional advertising tactics. To gain this trust, a business must offer value to customers – material that fulfils a need, solves a problem, makes them laugh, or instils a desire to learn something new. That material is content. And the way businesses deliver it to their customers is called content marketing. Content marketing is an effective digital marketing strategy that can increase conversions, boost brand awareness, increase ROI, and eventually establish a successful business. In this blog, we will give you an overview of
● Content marketing
● Types of content marketing
● Benefits of content marketing
What is content marketing?
A simple definition of content marketing could be “The process of publishing written and visual material online to attract more leads to a business. This includes blog posts, eBooks, infographics, videos, posts, and much more.”
But content marketing is not about just publishing material. It is mainly tailoring your content according to the audience that you aim to target. It is a strategic investment to achieve business success. Through effective content marketing, businesses can gain online visibility and recognition from customers. It requires a long game of building customer relationships throughout their journey with the business. There are a couple of ways through which content marketing is done, like:
● Video distribution on platforms like YouTube
● Content optimization to rank higher in search engines
To achieve results, effective content marketing strategies should be applied. The quality of content is vital. It should be educational and inspire people. This is in contrast to traditional marketing. Content marketing is all about serving the customer and tending to their needs.
Types of Content Marketing
Today, digital marketers have numerous options regarding their content marketing strategies. Some of the most common and effective ones are highlighted below:
Online content marketing
Any digital material marketers upload online, specifically on their web pages, refers to online content marketing. It is an umbrella term used to describe any content published online to boost brand awareness and attract leads. The content can be anything like information pages, blog articles, infographics, videos, and much more.
Social media content marketing
With over 4.2 billion global social media users, it has become apparent to businesses why they need to invest in social media content marketing. Social media has become a potent tool for entertainment and for brands to connect with their audience. Effective social media marketing can achieve business goals much faster than any other form of digital marketing.
Blog posts/ Articles
Among numerous tools a content marketer can use, a full, up-to-date business blog that provides helpful and searches engine-friendly content is the best marketing strategy. Blogs do wonders for web traffic and search engine rankings. They are the most effective way to build a site’s structure, express brand identity, and connect with the audience.
Video content marketing
Video marketing is a potent tool that can boost conversions, enhance ROI, and help connect with the audience. According to research, 73% of consumers admitted that they prefer to learn about a product or service through videos.
Podcast content marketing
Infographics are an exciting and visually appealing way to display content, information, and data. Simple language, short statements, and clear visuals efficiently communicate your desired content.
Benefits of content marketing
When done right, content marketing does require investing time and resources initially. But the benefits hold a much greater value. After implementing a comprehensive content marketing strategy, here are some serious benefits organizations can realize.
Grow website traffic & generate value
Content is everywhere, and becoming visible among massive amounts of information is a considerable challenge. Content helps in this matter. It makes you findable. Consistent, good quality, and relevant content can establish visibility and brand awareness and ultimately increase traffic to the site.
Content that gives the right message to the right people at the right time has enormous potential to make your brand an authority on the subject. This generates customer value and builds trust in your product or service.
With the increased use of social media, creating content for platforms like Facebook, Instagram, Twitter, and TikTok can be highly beneficial. User-generated content and influencer marketing are two essential strategies for distributing high-quality branded content, producing exceptional results for brands.
Raise awareness about the brand
Most people do not know there might be solutions to their problems. Content marketing raises awareness among people that solutions exist. This drives them to your website and eventually generates sales.
Higher Conversion Rates
Quality content marketing strategies create more conversion rates than other marketing techniques. Through developing trust with consumers, brands can generate more revenue as people buy from brands they trust.
Long-Term Cost Savings
Where the cost of short-term content production is relatively higher, the long-term cost is comparatively low compared to other paid advertising strategies. Creating and distributing content is generally a one-time effort. In contrast, paid search and social ads, on the other hand, have ongoing incremental costs every time someone clicks.
Effective Content Marketing
Effective content marketing can help digital marketers reach their target audience at each step of their sales journey. By continuously generating interest in the brand through content, businesses can achieve their goals sooner than expected. There’s a lot more to content marketing than what we have highlighted. The next article will provide detailed strategies to help your business create compelling content marketing campaigns.
Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.