marketing-advertising- branding

Digital Marketing: Expectations vs. Reality

What Is Digital Marketing?


Digital marketing is one of the most effective ways to get your message out. It’s also an important part of any marketing strategy, whether you’re an individual looking to advance your career or a business looking to expand its reach.

Digital marketing can be used for all kinds of purposes:

  • To promote your product or service online
  • To target specific audiences who might be interested in what you have to offer (i.e., Facebook ads targeted at women between 25 and 35 who live in a major city).

Digital marketing is the art and science of reaching out to your audience through digital channels, such as social media and email, to market your brand or product. It encompasses everything from creating content that attracts people’s attention to analyzing where they’re coming from and how much time they spend with you.

Platforms for Digital Marketing

Digital marketing also includes paid advertising, which can be done on platforms like Facebook or Google AdWords (with a budget).

The Internet is a powerful tool for digital marketing and business. It allows you to reach new markets, create stronger relationships with customers and local communities, and establish yourself as a leader in your industry.

But if the Internet comes naturally to you (and it probably doesn’t), learning how to use it effectively can be challenging. That’s where this blog post comes in!

Digital marketing is all about getting your message out there and making sure it gets noticed. This article will discuss some of the most common digital marketing techniques used today and how you can use them to grow your business.

Social Media Plays A Big Role In Digital Marketing

Social Media Advertising

Social media has become one of the biggest platforms for online advertisers because it allows them to engage their target audience. With social media ads, you can promote a product or service by creating content around it (like photos), sharing it across different social platforms, and then tracking clicks to your website. Hence, you know who’s interested in what they’re seeing.

The average person spends about two hours per day on social media, according to a 2015 study by Pew Research Center. That’s more time than we spend watching TV, reading newspapers or magazines, listening to radio or podcasts, playing video games and browsing the web combined.

The same study found that nearly 80% of adults use social media daily — which has been growing yearly since 2012 (when it was just 67%). The fact is: Social media is an important part of our lives — whether we’re using it for business purposes or simply as consumers looking for information on products/services or news stories.

But some common things about how social media works (and what kind of content performs best) need to be clarified. To help clear up these misconceptions, we’ve put together this guide on optimizing your Facebook page so that it gets viewed by as many people as possible — but still retains its value!

The digital marketing landscape is changing rapidly. It’s no longer about having a website or social media account, it’s about being where your customers are looking for you.

If you want to be successful in today’s digital world, you have to know how to use all the tools available to market yourself online and attract more customers worldwide.

Digital Marketing Techniques

Digital marketing is a multifaceted discipline that combines techniques from digital marketing, social media and public relations. It encompasses paid and organic search engine optimization (SEO), email marketing, website design and development, content creation and distribution, social media management and advertising on platforms like Facebook or Instagram.

Digital marketers use various forms of traditional marketing, such as print ads, radio ads, television commercials or billboards, to reach their target audience. However, they also incorporate new technologies, such as mobile devices, into their campaigns to make them more effective than ever before.

Key Component Of Digital Marketing

The key component of digital marketing is the ability of brands to communicate directly with consumers through multiple channels, including websites (both corporate and ecommerce). These blogs are written by businesses themselves or guest posts from influencers who share similar interests with buyers.

The digital world has changed the way we live, work and communicate. It has also changed the way we market our products and services.

The Internet allows us to reach more customers than ever before, but it also means that those customers have access to more information about your product than ever before. The Internet makes it even more important for businesses to engage with their customers on social media channels like Facebook or Twitter to ensure the right message gets through.

Digital marketing is a fast-growing field that uses digital mediums to reach customers and prospects and drive business growth. Digital marketing combines traditional marketing methods with new technology, such as social media and mobile devices, to reach people where they’re most engaged: online.

At its core, digital marketing is about reaching potential customers through the channels where they spend their time (such as Facebook or Instagram). It’s also about ensuring your message gets across loud and clear — whether it’s an ad on Facebook or a blog post on Medium.


Digital marketing is a method of getting your message and getting people interested. It’s not just about social media; it’s also about online advertising, search engine optimization (SEO), email marketing and content creation.

Digital marketing techniques are used across all industries, small businesses, and large corporations. The Internet has made it possible for companies to reach more customers than ever, so it’s no surprise that digital marketing is growing in popularity.

The Internet has changed how we do business: advertising our products or services to engaging with our customers on social media platforms like Facebook or Twitter. Digital marketers have emerged as leaders in their field because they know how to harness these technologies effectively—and they

understand the importance of keeping up with technological changes so that your brand remains relevant and competitive over time!

Dexterous Solutions is a global branding and Digital Marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.