marketing-advertising- branding

Digital Marketing: Expectations vs. Reality

What Is Digital Marketing?


Digital marketing is one of the most effective ways to get your message out. It’s also an important part of any marketing strategy, whether you’re an individual looking to advance your career or a business looking to expand its reach.

Digital marketing can be used for all kinds of purposes:

  • To promote your product or service online
  • To target specific audiences who might be interested in what you have to offer (i.e., Facebook ads targeted at women between 25 and 35 who live in a major city).

Digital marketing is the art and science of reaching out to your audience through digital channels, such as social media and email, to market your brand or product. It encompasses everything from creating content that attracts people’s attention to analyzing where they’re coming from and how much time they spend with you.

Platforms for Digital Marketing

Digital marketing also includes paid advertising, which can be done on platforms like Facebook or Google AdWords (with a budget).

The Internet is a powerful tool for digital marketing and business. It allows you to reach new markets, create stronger relationships with customers and local communities, and establish yourself as a leader in your industry.

But if the Internet comes naturally to you (and it probably doesn’t), learning how to use it effectively can be challenging. That’s where this blog post comes in!

Digital marketing is all about getting your message out there and making sure it gets noticed. This article will discuss some of the most common digital marketing techniques used today and how you can use them to grow your business.

Social Media Plays A Big Role In Digital Marketing

Social Media Advertising

Social media has become one of the biggest platforms for online advertisers because it allows them to engage their target audience. With social media ads, you can promote a product or service by creating content around it (like photos), sharing it across different social platforms, and then tracking clicks to your website. Hence, you know who’s interested in what they’re seeing.

The average person spends about two hours per day on social media, according to a 2015 study by Pew Research Center. That’s more time than we spend watching TV, reading newspapers or magazines, listening to radio or podcasts, playing video games and browsing the web combined.

The same study found that nearly 80% of adults use social media daily — which has been growing yearly since 2012 (when it was just 67%). The fact is: Social media is an important part of our lives — whether we’re using it for business purposes or simply as consumers looking for information on products/services or news stories.

But some common things about how social media works (and what kind of content performs best) need to be clarified. To help clear up these misconceptions, we’ve put together this guide on optimizing your Facebook page so that it gets viewed by as many people as possible — but still retains its value!

The digital marketing landscape is changing rapidly. It’s no longer about having a website or social media account, it’s about being where your customers are looking for you.

If you want to be successful in today’s digital world, you have to know how to use all the tools available to market yourself online and attract more customers worldwide.

Digital Marketing Techniques

Digital marketing is a multifaceted discipline that combines techniques from digital marketing, social media and public relations. It encompasses paid and organic search engine optimization (SEO), email marketing, website design and development, content creation and distribution, social media management and advertising on platforms like Facebook or Instagram.

Digital marketers use various forms of traditional marketing, such as print ads, radio ads, television commercials or billboards, to reach their target audience. However, they also incorporate new technologies, such as mobile devices, into their campaigns to make them more effective than ever before.

Key Component Of Digital Marketing

The key component of digital marketing is the ability of brands to communicate directly with consumers through multiple channels, including websites (both corporate and ecommerce). These blogs are written by businesses themselves or guest posts from influencers who share similar interests with buyers.

The digital world has changed the way we live, work and communicate. It has also changed the way we market our products and services.

The Internet allows us to reach more customers than ever before, but it also means that those customers have access to more information about your product than ever before. The Internet makes it even more important for businesses to engage with their customers on social media channels like Facebook or Twitter to ensure the right message gets through.

Digital marketing is a fast-growing field that uses digital mediums to reach customers and prospects and drive business growth. Digital marketing combines traditional marketing methods with new technology, such as social media and mobile devices, to reach people where they’re most engaged: online.

At its core, digital marketing is about reaching potential customers through the channels where they spend their time (such as Facebook or Instagram). It’s also about ensuring your message gets across loud and clear — whether it’s an ad on Facebook or a blog post on Medium.


Digital marketing is a method of getting your message and getting people interested. It’s not just about social media; it’s also about online advertising, search engine optimization (SEO), email marketing and content creation.

Digital marketing techniques are used across all industries, small businesses, and large corporations. The Internet has made it possible for companies to reach more customers than ever, so it’s no surprise that digital marketing is growing in popularity.

The Internet has changed how we do business: advertising our products or services to engaging with our customers on social media platforms like Facebook or Twitter. Digital marketers have emerged as leaders in their field because they know how to harness these technologies effectively—and they

understand the importance of keeping up with technological changes so that your brand remains relevant and competitive over time!

Dexterous Solutions is a global branding and Digital Marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.


What is Content Marketing? Types of Content Marketing, Examples, Strategies

What is Content Marketing? Types of Content Marketing, Examples, Strategies.

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. The goal is to drive profitable customer action by building trust and positioning a brand as a credible source of information. Content marketing can take the form of blog posts, social media posts, videos, and whitepapers and is used to support various marketing goals, such as lead generation and brand awareness. A successful content marketing strategy involves identifying the target audience, setting specific goals, and measuring the effectiveness of efforts.


People nowadays are bombarded with ads. According to research, back in 2007, Americans were exposed to almost 5000 ads per day. Our senses are so oversaturated with advertisements that we tend to dislike them. This is becoming a problem for marketers as it affects engagement with customers. Content marketing is the solution, as it is more organic and is based on the belief that trust is a more effective tool than traditional advertising tactics. To gain this trust, a business must offer value to customers – material that fulfils a need, solves a problem, makes them laugh, or instils a desire to learn something new. That material is content. And the way businesses deliver it to their customers is called content marketingContent marketing is an effective digital marketing strategy that can increase conversions, boost brand awareness, increase ROI, and eventually establish a successful business. In this blog, we will give you an overview of

● Content marketing
● Types of content marketing
● Benefits of content marketing
● Strategy

What is content marketing?

A simple definition of content marketing could be “The process of publishing written and visual material online to attract more leads to a business. This includes blog posts, eBooks, infographics, videos, posts, and much more.” 

But content marketing is not about just publishing material. It is mainly tailoring your content according to the audience that you aim to target. It is a strategic investment to achieve business success. Through effective content marketing, businesses can gain online visibility and recognition from customers. It requires a long game of building customer relationships throughout their journey with the business. There are a couple of ways through which content marketing is done, like:

● Uploading content on social media platforms, like Instagram, Facebook, and TikTok

● Video distribution on platforms like YouTube

● Content optimization to rank higher in search engines 

To achieve results, effective content marketing strategies should be applied. The quality of content is vital. It should be educational and inspire people. This is in contrast to traditional marketing. Content marketing is all about serving the customer and tending to their needs.

Types of Content Marketing

Today, digital marketers have numerous options regarding their content marketing strategies. Some of the most common and effective ones are highlighted below:

Online content marketing

Any digital material marketers upload online, specifically on their web pages, refers to online content marketing. It is an umbrella term used to describe any content published online to boost brand awareness and attract leads. The content can be anything like information pages, blog articles, infographics, videos, and much more.

Social media content marketing

With over 4.2 billion global social media users, it has become apparent to businesses why they need to invest in social media content marketing. Social media has become a potent tool for entertainment and for brands to connect with their audience. Effective social media marketing can achieve business goals much faster than any other form of digital marketing.

Blog posts/ Articles

Among numerous tools a content marketer can use, a full, up-to-date business blog that provides helpful and searches engine-friendly content is the best marketing strategy. Blogs do wonders for web traffic and search engine rankings. They are the most effective way to build a site’s structure, express brand identity, and connect with the audience.

Video content marketing

Video marketing is a potent tool that can boost conversions, enhance ROI, and help connect with the audience. According to research, 73% of consumers admitted that they prefer to learn about a product or service through videos.

Podcast content marketing

The number of people listening to Apple and Spotify podcasts is increasing daily. Because of this reason, brands have started creating and sharing their podcasts. They are an efficient way to allow creativity in conversations with interesting guests relevant to the industry.


Infographics are an exciting and visually appealing way to display content, information, and data. Simple language, short statements, and clear visuals efficiently communicate your desired content.

Benefits of content marketing

When done right, content marketing does require investing time and resources initially. But the benefits hold a much greater value. After implementing a comprehensive content marketing strategy, here are some serious benefits organizations can realize.

Grow website traffic & generate value

Content is everywhere, and becoming visible among massive amounts of information is a considerable challenge. Content helps in this matter. It makes you findable. Consistent, good quality, and relevant content can establish visibility and brand awareness and ultimately increase traffic to the site.
Content that gives the right message to the right people at the right time has enormous potential to make your brand an authority on the subject. This generates customer value and builds trust in your product or service.

Increase engagement

With the increased use of social media, creating content for platforms like Facebook, Instagram, Twitter, and TikTok can be highly beneficial. User-generated content and influencer marketing are two essential strategies for distributing high-quality branded content, producing exceptional results for brands.

Raise awareness about the brand

Most people do not know there might be solutions to their problems. Content marketing raises awareness among people that solutions exist. This drives them to your website and eventually generates sales.

Higher Conversion Rates

Quality content marketing strategies create more conversion rates than other marketing techniques. Through developing trust with consumers, brands can generate more revenue as people buy from brands they trust.

Long-Term Cost Savings

Where the cost of short-term content production is relatively higher, the long-term cost is comparatively low compared to other paid advertising strategies. Creating and distributing content is generally a one-time effort. In contrast, paid search and social ads, on the other hand, have ongoing incremental costs every time someone clicks.

Effective Content Marketing

Effective content marketing can help digital marketers reach their target audience at each step of their sales journey. By continuously generating interest in the brand through content, businesses can achieve their goals sooner than expected. There’s a lot more to content marketing than what we have highlighted. The next article will provide detailed strategies to help your business create compelling content marketing campaigns.


Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.