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What Is SEO? Benefits, Fundamentals, Rankings, Marketing

by with One Comment Search Enigne Optimization

WHAT IS SEO? BENEFITS, FUNDAMENTALS, RANKINGS, MARKETING, STATISTICS.

SEO stands for “search engine optimization.” It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is done by improving the ranking of your website in search engine results pages (SERPs) for specific keywords or phrases. Some benefits of SEO include increased visibility and traffic, improved brand awareness, and higher search engine rankings. You can use various techniques to improve your SEO, including on-page optimization, off-page optimization, and keyword research. Many tools and services are also available to help with SEO, including keyword research tools, SEO analysis tools, and SEO marketing services.

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With a massive increase in online businesses, the competition is getting harder every day. SEO is the most effective way to tell search engines which websites can attract valuable attention from viewers and searchers. Every business needs to optimize its website for better rankings in our digital era. A successful search optimization serves customer needs and adheres to search engines’ practices and specific guidelines like that of Google and Bing. The heart of a successful SEO is anticipating and understanding the customer intent and providing the appropriate content they wish to see, along with offering the best solutions and answers. It is the best customer reach method to know more about customers’ needs and habits and simultaneously make a sales channel for your business.

Benefits Of SEO (Search Engine Optimization)

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BENEFITS:

  1. Organic search brings in more customers.
  2. Approximately 53.3% of customers come from organic search, and sixty percent claim that their maximum quality leads come from SEO-engaged web traffic. The reason for so many customers is that you are fulfilling their needs when they are looking for answers by being one of the top results. It is important to rank and climb to the topmost position on the Google page so that more customers can click on your website and see your content. You can prove reliable by attracting more customers, increasing your brand visibility by ranking for specific research, and getting your website on the front page. Creating a reliable web experience for the customer.
  3. To succeed in your online business, you need technical elements of SEO like backlinks, authority-building elements, and page speed which play an important role in keeping your site in tip-top shape. When you adhere to search engines’ rules, you can hit the front page and achieve the top spot in search results. In other words, you get more exposure and get good rankings. Based on your website’s functionality, customers will build their trust. A few such ways are-.Security measures
  • Having fast pages
  • Automated customer service portals

4. SEO offers 24*7 promotion

5. SEO continues working after fixed working hours. SEO helps to promote 24*7 promotion as the ranks are achieved through search engine optimization, and the content remains after a budget runs out, which is the case with paid advertising. Thus SEO has unique features, unlike billboards (on the way out of town), enabling companies to reach customers while searching for it. Benefits for small business firms as SEO develops trust.

6. SEO basics are simpler than traditional print ads and sponsored posts in terms of time and effort, which can eventually benefit the long-term business. Search engine authority helps to develop trust along with good quality products and services that build customer credibility. SEO targets the marketing funnel and improves brand awareness.

7. SEO drives content marketing that targets all stages in the marketing funnel, including plenty of content that helps you build brand awareness and loyalty. A significant impact on business can be seen within the first year of quality SEO. However, it is a long-term marketing strategy that increases results with time. On-page optimization and content creation are a few SEO strategies that offer a remarkable return. Targeting the entire audience.

8. SEO and paid marketing strategies (PPC) work amazingly together. PPC helps a website appear at the top of paid search results, whereas SEO gives the same benefit organically. Using these strategies together makes your business; credibility higher since you’re not throwing money to be on top.

9. Local SEO strategies are becoming more common. According to research, almost 80% of local searches like “carpenters near me” lead to more conversions. This can be done by creating a Google My Business account and requesting reviews and testimonials from your satisfied clients. Another great strategy is to optimize your listing for voice search. Creating compelling content to solve problems can increase SEO rankings effectively.

10. Making your website search engine friendly improves customer experience, which drives more sales.

11. SEO helps track rankings, conversions, and website traffic changes. Using Google, you can access complete results that will help you further improve your SEO strategy.

12. An SEO-optimized website brings quality traffic. A website with useful and quality content that addresses people’s problems and intent will ultimately lead to more conversions and higher ROI.

SEO is not made for targeting a single person as it contributes effectively to the companies targeting the entire audience through intent-driven keyword research.

Why SEO Is Necessary For A Website

Creating and hosting a website on the World Wide Web is more than just enough. Only when your website is visible on Search Engines can one highly benefit from it and make it productive. Let’s say you have a great website built with the latest design trend & technology, but later, you find out your analytics shows zero visits. This is because no one knows your existence on the Internet. The website, the latest technology, and design trends become worthless if no one finds them. The solution to this is Search Engine Optimization.

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Let’s expand on these points to help understand why SEO is so vital:

Increase Traffic:

Research has revealed that the majority of the traffic to websites comes through search engines. Though there are numerous other channels through which you can market your website, search engines signify the finest way to market all types of businesses. Using keyword analysis, you can identify the market size, the number of searches for that exact keyword, the competitive arena, and even the intent behind keyword searches. As you track the traffic using the necessary tools, you will be able to watch more people visiting your site and sales going through the roof.

SEO is not a cost but an Investment:

SEO has been proven to be one of the leading cost-effective forms of online marketing, delivering a higher Rate of Return. It is comparatively cheap compared to other marketing tools like social media marketing, PPC advertising, and email marketing. With some effort and money up front for the SEO costs, you will be able to watch your website receive consistent traffic. So, in online marketing, SEO is only the means to deliver a high return rate.

Higher Brand Credibility:

SEO can make your brand stronger, healthier, and well-recognized. Most online users consider businesses that rank highly on popular search engines, such as Google, reputable companies. Therefore, if you appear on the first listing, you will be the company to look up to and beat. Additionally, SEO does maximum exposure and an all-around promotion on the World Wide Web, utilizing various techniques to ensure that the goal is reached on time and within the stipulated budget.

Reach a wider audience:

Your website is the initial point of contact with your audience online. It can generate leads, qualify forecasts and fascinate potential new customers, partners, or investors. No matter what you do, you need an effective SEO marketing strategy to reach a wider audience. And you will need that wider audience to increase the revenue generated from your online business. SEO has high conversion potential; it addresses its audience’s concerns and problems, building trust and convincing prospects that the company is the right one to do business with; you can enjoy an excessive rate of visitor-to-sales conversion that’s the envy of your industry.

Your competitors are doing it:

Like the real world, the Internet is full of competitors trying to hog the limelight and gain maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. It’s time to realize that you will need an effective search engine optimization strategy somewhere down the line. Pay attention to this valuable tool and let your competitor lead.

SEO is a never-ending process. If you’re not moving forward and refining your position, you’re behind the ground with your competitor. Ranking high on Google is very important if you want many website visitors.

10 Reasons Why You Should Pay For Search Engine Optimization

When you own a business, and you want to collaborate, the first thing you’d do will be to research which business to choose. You might ask around and call up people you know to look for recommendations. Then you might look online to narrow down your search. These steps will help you pick the top company you want to work with. It is important to point out that this is almost the same process search engines follow to decide which websites achieve the top spots for specific search terms. They take multiple aspects into a review, like a website quality, popularity, and user satisfaction. Without these factors, it would be challenging for Google to pick a website to rank on top. To achieve this goal, SEO services are mandatory to help send the right signals to search engines and push your website up in ranking on Google.

Most internet-savvy people would assume it is much easier to do search engine optimization themselves without needing professional search engine optimization assistance. In some cases, this may work, but in most cases, this is an absolute injustice for your web business. Marketing is an important and viable aspect of any business; without proper marketing attention, a business can easily fail. The following are 10 reasons you should hire a professional search engine optimization consultant or SEO company.

Search Engine Optimization Takes Time, Effort & Dedication

Completing a search engine optimisation campaign takes extreme time, effort, and dedication. Search engine optimization consultants and companies usually have dedicated time to work on your project, thus giving you a controlled and managed search engine optimization campaign. Large and many small companies can provide your search engine optimization campaign with the SEO effort and architecture it needs. Attempting to dedicate your own time can sometimes be overwhelming, and without strict self-discipline, you can easily get sidetracked. Additionally, progress for your search engine optimization campaign can take time to see any results. This fact can lessen your motivation to complete your do-it-yourself search engine optimization campaign.

SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way

The available SEO tools are ever-changing, but most skilled SEOs have a suite of SEO tools they keep up with and use to execute reports and other processes, such as keyword research, density reports, competition reports, traffic reports, etc. Like any profession, you need the necessary tools and essentials to get the job done. The professional use of SEO tools will aid in any SEO campaign. Professional SEO consultants and companies create SEO strategies and roadmaps to successfully market client websites. This strategic roadmap outlines the planned effort to market clients’ websites. SEO strategy is essential for any SEO campaign. Having an experienced SEO professional on your side is always ideal. Experienced SEOs stay up to date with the latest SEO trends and news. By having an experienced SEO, your website can impressively gain ranking quickly and much more effectively, providing a greater Return on Investment (ROI).

Search Engine Optimization Is Not Easy

Search engine optimization is complex; it’s not just starting a website and throwing hundreds or thousands of links. Those days of search engine optimization are gone. It is now more about strategy, method, and architecture. Search engine optimization is a form of engineering these days. True search engine optimization engineers stay updated with search engine algorithms and marketing. Knowing the trends is important, but that doesn’t necessarily mean following trends; true search engine optimization engineers use experience, skill, historical methods, and best practices to market websites successfully. Researching trends and not just following trends is very important. A good search engine optimization engineer uses good judgment to know what methods work and what is borderline unethical or useless.

SEO Services Do Not Have to be Very Expensive

Most full SEO campaigns are expensive but relatively affordable compared to other advertising avenues, such as print advertising, broadcast advertising, etc. Shop around for SEO Services that match your marketing budget and needs. Refrain from settling for the first bidder; compare the first bidders’ rates against other SEO companies’ and consultants’ rates. Contact various SEO consultants and SEO companies to receive a free custom quote. Negotiate the SEO rate and services until it fits your budget and needs. Get yourself a fair and honest deal that you are satisfied with.

Search Engine Optimization Can Take Your Website to New Heights

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It’s no secret that having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic if you rank for the right keywords. Search engine optimization can excel your website through the ranks and land your website in the top search results for virtually any keyword you choose. The search engine optimization company or consultant you choose must target top search results for all 3 major search engines (Google, Yahoo, & MSN). You will surely increase website sales and exposure by having top search results in all 3 major search engines for a popular search term.

Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors

Most online businesses and services invest in professional and experienced SEO services. The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaigns. By having professional and experienced SEOs working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services. Stay one step ahead of your competition, and you will likely do so with professional and experienced SEO services.

Search Engine Optimization Gets You the Best Bang for Your Buck

When you compare search engine optimization with other media advertising efforts such as print advertising, commercial television advertising, and radio broadcast advertising, then search engine optimization gives the best bang for your buck. While other advertising methods can cost hundreds of thousands, search engine optimization costs peanuts compared to these other advertising methods. Let’s say you spend $25,000 for a full search engine optimization campaign, and you spend (let’s say) $100,000 for a television commercial ad that runs for 1 full week at prime time (I know that ad is a whole lot more than that, but this is just an example). The search engine optimization campaign is much cheaper, and the return on investment is much greater for the search engine optimization campaign. Why? Because the search engine optimization campaign has a broader reach, it can reach anyone globally, while the TV commercial ad is specific for local or national broadcasting within their network. Secondly, the search engine optimization campaign is much more targeted and relevant to the customer’s needs because the customer initiated the search and was looking for you. At the same time, the TV commercial ad interrupts the customer viewing program, and the customer is more likely to ignore the commercial ad, especially if it does not entice them.

SEO Services Can Help Increase Business Sales Drastically

Increasing business sales have never been easier. If you have a brick & mortar that sells goods, then it is advised that you also have an online store to sell your goods. Having an online business while investing in professional and experienced SEO services will help your business expand and grow drastically. Like any sound business decision, as a business owner, you are always looking for new ways to monetize, expand, and stay ahead of the competition. SEO services for your online business are the perfect solution for getting this done.

Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time

Professional search engine optimization services can get your website ranked quicker than trying to do it yourself. With professional and experienced search engine optimization, your website can rank within the search engines within weeks, maybe even days. Finding the right professional with the skill level you need can be quite rewarding.

Treat Your Website Like a Business

Companies that offer SEO optimization services specialize in various things like improving rankings, optimizing websites for better performance, assisting with content creation, and much more. Some services that such companies offer are:

1. Keyphrase research and identification

2. Website optimization

3. Submission to search engines

4. Improving user experience

5. Quality link building

6. Content creation

7. Ongoing optimization and updates

We highly encourage any true website owner interested in reaching top search results to consider professional and experienced SEO services for a full search engine optimization campaign. SEO services may be an expensive advertising avenue, but as discussed above, it is much cheaper than their other advertising counterparts, and the reward is much greater. Search engine optimization has long been a mystery to many and is foreign to some. Still, with the help and aid of professional and experienced SEO services, you will easily increase website sales, traffic, and exposure. If you employ the right Search Engine Optimization Company or consultant, We guarantee you will have a rewarding experience and will not regret it.

Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.

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What is Content Marketing? Types of Content Marketing, Examples, Strategies

by with 2 Comments Content Marketing

What is Content Marketing? Types of Content Marketing, Examples, Strategies.

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. The goal is to drive profitable customer action by building trust and positioning a brand as a credible source of information. Content marketing can take the form of blog posts, social media posts, videos, and whitepapers and is used to support various marketing goals, such as lead generation and brand awareness. A successful content marketing strategy involves identifying the target audience, setting specific goals, and measuring the effectiveness of efforts.

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People nowadays are bombarded with ads. According to research, back in 2007, Americans were exposed to almost 5000 ads per day. Our senses are so oversaturated with advertisements that we tend to dislike them. This is becoming a problem for marketers as it affects engagement with customers. Content marketing is the solution, as it is more organic and is based on the belief that trust is a more effective tool than traditional advertising tactics. To gain this trust, a business must offer value to customers – material that fulfils a need, solves a problem, makes them laugh, or instils a desire to learn something new. That material is content. And the way businesses deliver it to their customers is called content marketing. Content marketing is an effective digital marketing strategy that can increase conversions, boost brand awareness, increase ROI, and eventually establish a successful business. In this blog, we will give you an overview of

● Content marketing
● Types of content marketing
● Benefits of content marketing
● Strategy

What is content marketing?

A simple definition of content marketing could be “The process of publishing written and visual material online to attract more leads to a business. This includes blog posts, eBooks, infographics, videos, posts, and much more.” 

But content marketing is not about just publishing material. It is mainly tailoring your content according to the audience that you aim to target. It is a strategic investment to achieve business success. Through effective content marketing, businesses can gain online visibility and recognition from customers. It requires a long game of building customer relationships throughout their journey with the business. There are a couple of ways through which content marketing is done, like:

● Uploading content on social media platforms, like Instagram, Facebook, and TikTok

● Video distribution on platforms like YouTube

● Content optimization to rank higher in search engines 

To achieve results, effective content marketing strategies should be applied. The quality of content is vital. It should be educational and inspire people. This is in contrast to traditional marketing. Content marketing is all about serving the customer and tending to their needs.

Types of Content Marketing

Today, digital marketers have numerous options regarding their content marketing strategies. Some of the most common and effective ones are highlighted below:

Online content marketing

Any digital material marketers upload online, specifically on their web pages, refers to online content marketing. It is an umbrella term used to describe any content published online to boost brand awareness and attract leads. The content can be anything like information pages, blog articles, infographics, videos, and much more.

Social media content marketing

With over 4.2 billion global social media users, it has become apparent to businesses why they need to invest in social media content marketing. Social media has become a potent tool for entertainment and for brands to connect with their audience. Effective social media marketing can achieve business goals much faster than any other form of digital marketing.

Blog posts/ Articles

Among numerous tools a content marketer can use, a full, up-to-date business blog that provides helpful and searches engine-friendly content is the best marketing strategy. Blogs do wonders for web traffic and search engine rankings. They are the most effective way to build a site’s structure, express brand identity, and connect with the audience.

Video content marketing

Video marketing is a potent tool that can boost conversions, enhance ROI, and help connect with the audience. According to research, 73% of consumers admitted that they prefer to learn about a product or service through videos.

Podcast content marketing

The number of people listening to Apple and Spotify podcasts is increasing daily. Because of this reason, brands have started creating and sharing their podcasts. They are an efficient way to allow creativity in conversations with interesting guests relevant to the industry.

Infographics

Infographics are an exciting and visually appealing way to display content, information, and data. Simple language, short statements, and clear visuals efficiently communicate your desired content.

Benefits of content marketing

When done right, content marketing does require investing time and resources initially. But the benefits hold a much greater value. After implementing a comprehensive content marketing strategy, here are some serious benefits organizations can realize.

Grow website traffic & generate value

Content is everywhere, and becoming visible among massive amounts of information is a considerable challenge. Content helps in this matter. It makes you findable. Consistent, good quality, and relevant content can establish visibility and brand awareness and ultimately increase traffic to the site.
Content that gives the right message to the right people at the right time has enormous potential to make your brand an authority on the subject. This generates customer value and builds trust in your product or service.

Increase engagement

With the increased use of social media, creating content for platforms like Facebook, Instagram, Twitter, and TikTok can be highly beneficial. User-generated content and influencer marketing are two essential strategies for distributing high-quality branded content, producing exceptional results for brands.

Raise awareness about the brand

Most people do not know there might be solutions to their problems. Content marketing raises awareness among people that solutions exist. This drives them to your website and eventually generates sales.

Higher Conversion Rates

Quality content marketing strategies create more conversion rates than other marketing techniques. Through developing trust with consumers, brands can generate more revenue as people buy from brands they trust.

Long-Term Cost Savings

Where the cost of short-term content production is relatively higher, the long-term cost is comparatively low compared to other paid advertising strategies. Creating and distributing content is generally a one-time effort. In contrast, paid search and social ads, on the other hand, have ongoing incremental costs every time someone clicks.

Effective Content Marketing

Effective content marketing can help digital marketers reach their target audience at each step of their sales journey. By continuously generating interest in the brand through content, businesses can achieve their goals sooner than expected. There’s a lot more to content marketing than what we have highlighted. The next article will provide detailed strategies to help your business create compelling content marketing campaigns.

 

Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.

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What is Social Media Management? Types, Services and Management Tools.

by with 2 Comments Social media marketing

Social media is rapidly becoming one of the most significant aspects of marketing for any business. It is an outstanding way to engage with customers and grow a base. Most businesses do not know how to manage their social media accounts and for that, it is important to have sound knowledge about what social media management is. It goes beyond just managing posts and uploading content. There are numerous other aspects to it. Simply put, social media management is creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, TikTok, and YouTube. It also involves engaging with the respective audience and searching for new opportunities to grow reach and visibility.

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The Power Of Social Media

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The world of social media is expanding rapidly, with more than 4 billion users which is more than half of the world’s population. Businesses that are not using this powerful tool are missing out on huge opportunities. These days it’s the best low-cost investment a business can make. Social media marketing is rapidly evolving into a competitive market. Businesses are competing for ad space and spending millions on social media platforms. People are becoming more and more comfortable shopping online through ads and messages they come across on social media. Strategically placed ads that appear natural are generating more sales than ever.

Another evolving trend involves gen X since they too are becoming more comfortable with making purchases online. Ads that are running on Facebook and to an extent, Instagram are doing especially well with baby boomers. Social media channels are a powerful tool used by brands to gain insights into their audience’s preferences. They are the perfect platforms for launching new products, storytelling, and creating awareness about new initiatives.

Social media marketing is not just an option anymore, it has become a very critical part of businesses specifically those working in eCommerce. According to Forbes, 79% of consumers say user-generated content influences their buying decisions. UGC is becoming a very impactful tool for earning revenue. Meaningful content helps deepen the connection between a brand and its audience.

How it works…

In order to have a successful marketing plan it is important that the social media strategy is sustainable and positively impacts the business. To ensure this, several steps should be followed;

● Researching Buyer Personas

By taking the target audience into consideration, it becomes easy for a company to determine what will appeal to it and thus create relative content to engage it as well.

  • Choosing the right social media platform

For successful social media marketing, it is essential to choose the right platform. There isn’t a single solution to this because it depends on the needs of the target audience and which platform, they spend more time on.
 
We’ve taken the liberty to put together a brief overview of some of the different platforms and the benefits they can provide to businesses.

  • Facebook
    • With nearly 2.7 billion active users from diverse backgrounds, Facebook is a great platform for businesses that are trying to reach a wider audience.
  • Instagram
    • For brands that are creating a variety of visual content, Instagram is a great platform for that. The audience is more on the younger side and has a higher female-to-male ratio, making it ideal for industries like fashion, lifestyle, art, etc.
  • TikTok
    • Gen Z is a TikTok frenzy more than others. This generation is more tech-savvy and appreciates sustainability. Businesses that have a green initiative and work with natural products would do exceptionally well on this platform.
  • Twitter
    • With 321 million active users, Twitter is mostly used for gaining insight into news and trends. It’s a great platform to engage in topics and share relative content that inspires others.
  • YouTube
    • YouTube is the second-largest search engine in the world. Businesses can upload their videos to YouTube to engage and connect with their audience.

With limitless video hosting, businesses can upload as much video content as they want.

  • Developing a social media strategy

Developing a social media strategy is a significant part of making sure that each campaign is getting the business closer to its marketing goals.

After deciding which platforms to use, it is better to consider how often a business plan to post and what type of content will they want viewers to see. It is vital to develop content that’s engaging but also speaks to customers’ needs, wants, and challenges.

Part of the social media marketing strategy is how a brand engages and responds to its audience. Will they see your content, reach out and start conversations? What will the frequency of social media posts be? How will you engage the audience? Your marketing strategy needs to revolve around these questions and their answers.

Social Media Management Tools

Social media management tools allow businesses and organizations to manage and analyze their social media presence. These tools typically include various features, such as scheduling posts in advance, tracking the performance of posts, and identifying and analyzing key metrics, such as the reach and engagement of posts. Many social media management tools also offer collaboration and team management features, making it easier for teams to collaborate on social media campaigns and initiatives. These tools can be an essential part of any organization’s social media strategy, helping to streamline and optimize their efforts on platforms such as Facebook, Twitter, and Instagram.

Pros and Cons of Social Media Marketing

PROS

One of the most significant advantages of social media marketing is its cost-effectiveness to increase web traffic, brand awareness, and engagement. Compared to traditional marketing campaigns, social media marketing proves to have a higher ROI.

Other types of advertisements are less likely to drive traffic to a website while that is not the case for social media ads. This opens up a lot of potential for brands.

Social media platforms are now being used by brands to announce products and run promotions. This drives sales and generates leads. Other advantages include consistent brand visibility, customer support and feedback, content promotion, and demographic insights.

CONS

While there are numerous advantages of social media marketing, there are some disadvantages that should be considered before forming a strategy.

Brands are under increasing pressure to undertake a political stance on social media, where silence during times of social turbulence is frequently interpreted as collusion. However, brands should avoid broadly supporting social movements, to avoid coming across as inconsiderate.

Considering that social media platforms are public forums, unforgiving customer feedback can harm a brand’s reputation more than they’d like. On social media platforms, negative mentions of a brand are noticeable to current and possible customers. If a customer is dissatisfied with a brand, they can vent their frustrations in a social media post that can be seen by hundreds of thousands of other users. So replying promptly to grievances and offering a real solution will help reinforce a brand’s reputation in the eyes of its followers.

Considering the speed with which the number of social media platform users is increasing, it is clear why businesses are opting for social media channels to promote their businesses. It may seem a little overwhelming but by understanding current marketing trends and using resources available online, one can start working on developing an effective social media marketing strategy that will increase the brand’s reach, and followers, and thus boost conversions.

 

Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.

christmas-marketing-gifts

Christmas Marketing Campaign To Generate Leads

by with No Comment Digital Marketing

HOW TO CREATE A CHRISTMAS MARKETING CAMPAIGN THAT GENERATES MORE LEADS?

Christmas is just around the corner, and that means it is time to get those marketing campaign strategies aligned. Festive marketing when done efficiently, can bring a huge boost to revenues, retain customers and strengthen relationships. An efficient marketing campaign keeps the customers engaged, resulting in them giving the brand priority when shopping last minute. To have a successful marketing strategy it is vital to have clear objectives.

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Some of these are

  • Boost in sales
  • Lead generation
  • Increasing website traffic
  • Increased app engagement
  • Boosting brand awareness

Businesses can have more than a few marketing objectives. It’s important to know how to achieve these goals. Mentioned below are some of the most effective strategies for Christmas marketing campaigns.

PRE-CHRISTMAS SPECIAL OFFERS

Well-known brands like Amazon, Sony, and Samsung appeal to their customer base by giving them special holiday offers. Making the campaign attractive can be as simple as a catchy and brief subject line with creative visuals.

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Another way to get customers intrigued is by creating a festive gift guide. Since Christmas is the season of exchanging gifts, this technique can prove to be quite profitable. The idea is to lay out options for customers that make the brand’s products look visually appealing. This will help promote the brand and encourage sales or at least subscriptions. Limited edition Christmas products and packaging are also a great way to get customers interested.

We’re all guilty of last-minute shopping, and this is something companies can take advantage of. Preparing last-minute marketing materials and communicating them via emails to customers can definitely get their attention. A digital gift card campaign can also be considered. These gift cards can have flexible limits.

Some ideas that can be used are

  • Free memberships after the shopping cart reach a certain purchase amount
  • Loyalty cards for returning customers
  • Free standard shipping
  • Free trials
  • Free access to limited edition products
  • Free workshops and webinars
  • Free software updates

MOBILE MARKETING

According to research, 61% of web traffic to retail websites is from mobile phones. The power of mobile phone marketing cannot be ignored while strategizing a campaign. People prefer browsing and shopping on the move. Optimizing mobile apps before the Christmas season can drive sales and improve the customer experience a great deal. An impressive strategy is having mobile-only deals that are not available on the website. This increases traffic to the mobile app and enhances user engagement.

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A message conveyed through video can have a very long-lasting effect. Video marketing not only helps promote products but the overall brand as well. Christmas themes should be incorporated in the videos to create a holiday vibe.

USING SOCIAL MEDIA

Social media holds immense power and is a great way to engage with customers. One of the cost-effective ways to boost brand sales is giveaways. They help in engagement, acquiring new followers, and building hype. By using giveaways and promotions the audience can get excited about the upcoming holidays and the brand.

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Another efficient strategy is influencer marketing. According to research, 17% of organizations spend more than half of their marketing budget on influencer marketing. Collaborating with influencers to show the brand’s product during the holiday season will encourage the audience to try it. Influencer-based holiday marketing can

  • Increase brand exposure by reaching a niche audience
  • Increase opportunities for ads during holidays
  • Increase web traffic, and sales, and boost holiday revenue

User-generated content is considered to be an authentic way of marketing. According to research, 85% of consumers find it to be way more effective than a brand promoting their product. When customers share content about their positive experience with the brand it can have a substantial effect on sales. It increases brand credibility as well. User-generated content can strategically be used by

  • Encouraging customers to share content with holiday-specific hashtags
  • Building content around chosen channels
  • Designing content specifically for the Christmas season like promotional emails, ads, and social media posts

MAKE IT INTERACTIVE

A very interesting strategy for marketing is to make the content interactive. Static content bores the audience. By making them a part of the campaign they can have a better experience. 93% of marketers are of the view that interactive content is more effective in enlightening the buyer than static content. There are numerous types of interactive content and it should be chosen according to the target audience. For example

  • Polls & surveys
  • Interactive videos
  • Quizzes
  • Branded games
  • Experiential marketing

The holiday season is one of the greatest times to make an investment in an emotional bond with the audience. By segmenting customers for a really tailored experience, making the campaigns easily shareable, and offering the best deals that are constant across all channels, the brand can position itself for all-out success with the upcoming holiday season.

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What Is The Responsive Website Design? Why It Is Important?

by with No Comment Website Development

Responsive website design, commonly known as RWD, is a design strategy to automatically alter the website according to the screen size. This makes sure that the feel of the website remains seamless and uniform, irrespective of the device being used by the user. For example, a laptop, tablet, and mobile will use one HTML code on the same URL. The concept of responsive website design is becoming an integral part of the life of developers worldwide. The responsive website design was first introduced in 2010 and has been recommended since then.

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IMPORTANCE OF RESPONSIVE WEBSITE DESIGN

The main purpose of a responsive website design is to make the visitor experience as best as possible. The goal is to eliminate unnecessary scrolling, resizing, and zooming on the website. This ultimately leads to a consistent user experience resulting in increased lead generation, sales, and conversions. The analytics are easily trackable and the reach increases profoundly. Research shows that Mobile web traffic has surpassed desktop traffic and now accounts for more than 55 % of overall website traffic. As a business owner, it is vital to impress the user in the first 3 to 4 seconds, and a responsive website design helps in making that possible.

The domination of mobile users on the internet started in 2015. Google started perceiving that trend and released Mobilegeddon, an update to their search engine algorithm which involved a website’s mobile-friendliness as one of the ranking factors. This update was designed to boost mobile-friendly and responsive websites in the SERP. The importance of ranking high in search engines is not a new concept. Hence, web pages that are mobile-friendly and follow the best practices of high readability and a friendly user interface have a better chance of ranking higher in search engines. Especially Google.

A responsive website design can make it very easy and quick to make changes. Designers don’t have to make updates on two different sites separately. Having two separate versions of a website result in duplication of content which ultimately lowers the search engine ranking. Having one responsive website design saves developers a lot of time and energy. Which makes this idea quite cost-effective.

BENEFITS OF A RESPONSIVE WEBSITE DESIGN

IMPROVED USER EXPERIENCE

Visitors to your website will have a great experience if it is responsive, no matter which device is being used. It is highly likely that they spend more time on your website if they face no issues in scalability and effective response while navigating. A responsive website design gives business owners peace of mind that their users can access all the content they want without any hassle or getting frustrated.

HIGHER CONVERSION RATES

According to research, the average Smartphone conversion rate is 64 percent greater than the average desktop conversion rate. It is evident why designing a responsive website with an improved user experience is the key to increasing conversion rates. Your visitors will develop trust in your business as they spend more time on your website, which will result in higher conversion rates.

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CONSISTENT BRANDING ACROSS DEVICES

Users access websites with varying devices. Business owners must provide a streamlined experience and feel across any device being used. A responsive website design allows consistency in visuals and call to action.

SOCIAL MEDIA SHARING

A responsive website design improves how your content is shared across social media platforms. If your website has a responsive share button, it is easy for users to share embedded links on small screens even.  This results in increased traffic and the introduction of your brand to a new audience. Increased traffic and engagement will help your search engine ranking as well.

WEBSITE MANAGEMENT

Businesses, especially smaller ones, don’t have a lot of time to work on the look of their website. A responsive design accounts for making changes quickly and easily. In this way, concentrating on other aspects of the business is easier.

COST-EFFECTIVENESS

Maintaining websites for mobile and non-mobile users can get expensive. By designing responsive websites and plans, money can be saved because you won’t be paying for a mobile site separately. Support costs will be lower when running one instead of two variants of a website.

INCREASED INTERNET SHOPPING

Another benefit of having a responsive website design is making the user’s shopping experience easy. Internet shopping is very straightforward and gaining popularity every passing day. 80% of customers consistently use their mobile phones for shopping online. If your website is not mobile-friendly, you are losing a great number of customers.

CONCLUSION

Presently, a large number of people are accessing the internet using mobile phones instead of laptops or desktops. So, your website needs to have great visuals and be responsive on mobiles as much as on laptops and desktops.

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What is Dexterous Solutions?

by with One Comment Branding And Designing

Disruptive, out-of-the box, trailblazing and unconventional are all words used to describe Dexterous Solutions. But the question remains, what is Dexterous Solutions and who are the people behind it?

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What is Dexterous Solutions?

Dexterous Solutions is a team of professionals who are the answer to all your digital marketing, designing and web development needs. Be it corporate branding, social media revamping or developing an e-commerce website, we’ve got it covered!

So how was Dexterous Solutions formed? A group of friends at lunch, discussing problems they face in business. What was the common problem amongst all? Creating and marketing their brand with consistency, creativity and affordability, all while achieving growth and projects being delivered on time. One of the bunch decided to start his own company to cater to these problems being faced in the market, with his first clients being those same friends he had gone to lunch with.

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WHAT DO WE DO?

Dexterous Solutions became a company that specializes in corporate branding, which includes, but is not limited to establishing a brand’s voice, and its perception in the minds of its customers. We also work on logo design, stationery design, social media design and web design.

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More Expertise

Our next area of expertise lies in digital marketing, this includes search engine marketing, social media marketing and search engine optimization. We work on pay-per-click (PPC) ads, google ads, Facebook ads and other social media platform ads, with the aim to help our clients rank better on search engine result pages. Why do brands need to rank better on search engine result pages you ask? Well, the answer to that is more visibility to prospective customers. The higher a brand ranks, the more likely potential customers are to click on its website or social media pages, eventually bringing in more traffic.

 
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Content Creation

We work on creating content that converts. Our team focuses on creating textual content that is engaging, search engine optimized, informative, catchy and easily comprehendible, as well as infographics and motion graphics that are aesthetically pleasing and detail-oriented. Starting a new business, and need a website, but don’t know where to start? Well, that’s where Dexterous Solutions comes in. We provide web design and development services that create smooth user experiences with minimized costs, great functionality and excellent features. We create the user interface and user experience (UI/UX) designs and execute them by developing websites on platforms like WordPress, Magento and Shopify.

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Dexterous is a one-stop shop to all your digital needs, what makes us stand out? Our minimized costs, efficiency, timely delivery and most importantly, our creativity!

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Logo Design – Principles, Types, And Ideas

by with No Comment Logo Design

Can you remember a Logo Design that you did not like? I’m sure not. That’s because no one remembers bad logo design. Only good logo design sticks. That’s one of the reasons why designing a logo is different from designing other branding materials. Every aspect of your brand, be it web banners, ads, and social media posts, has its design purposes, but none are as fixated on being remembered as a logo.

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Though a Logo Design may seem fairly simple to create, designing an impressive one isn’t always easy. It includes a great deal of market research, a profound understanding of your buyer personas, and thoughtful contemplation of the values of Logo Design. Often, designers find themselves fashioning many iterations of a single logo before getting it “spot on.”

A Logo Design can be simply defined as your company’s identification. It’s how your company is recognized among the businesses. A Logo Design functions as the face of your company. Because of this, logos can be a great opportunity to make a statement about your brand. Take Amazon, for example. The smiley arrow indicates that the company sells everything from “A-Z” and also signifies how pleased customers are when they shop with them.

Even though a Logo Design can communicate a deep meaning, it’s not vital that it has to. If your designers are struggling to decide on such a logo, you’re asking too much of them. So, how do you begin designing a logo? I have broken down some key steps you’ll need to take to curate a logo that not only you, but your prospects will love.

Create your brand story

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Before even thinking about what your company logo will look like, take some time to ponder the story behind your company. When we look at Coca-Cola, we don’t see a brown, carbonated beverage — we see polar bears and thick, white script letters.

To connect with your clients, you need to communicate the “why” behind your brand. It is the root of your story and it needs to be visible through your Logo Design.

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Find design inspiration

Getting started is mostly the toughest part of any creative endeavor. It usually happens that you have too many ideas at once and you suffer from analysis paralysis. This means you get stuck in analyzing and cannot make a decision. To avoid this situation, think about your favorite Logo Designs. And what made them so memorable.  You can take help from Logo Design-related hashtags on social media. Instagram specifically is good for this because of its visual nature. Whenever browsing next make sure to check out popular hashtags like

#logo

#logodesigns

#logodesigner

#graphicdesign

#graphicdesigner

Choose your logo design style

Now that you clearly understand your brand and feel inspired, it’s time to start interpreting that into your Logo Design. There are numerous elements that you need to work on here, like colors, shapes, graphics, and typography. When thinking about your logo design, it is vital that you pick the correct design aesthetic. You can choose from a wide variety of designs like classic, trendy, minimalistic, quirky, or just mix and match.

Choose colors that reflect your brand

The colors that you choose to represent your Logo Design will end up on your website, signages, social media, marketing emails, and everywhere a user interacts with your brand. You need to make sure you are conveying the right message through your logo design colors

Choose your logotype

It is better to do some research on logotypes before finalizing your Logo Design.

Monogram logo designs are made of letters, mostly brand initials. They are simple and help people remember the company behind the Logo Design. For example, IBM (international business machines).

A wordmark logo is a font-based logo design that represents the company name. for example, Visa, Jeep, etc.

Pictorial mark logos are graphic based. Seeing one immediately helps you recognize the company. Think Instagram, apple, etc.

Similarly, there are abstracts, mascots, and combination marks in the types you can consider while finalizing a logo design.

Choose the right typography

You should pick a font that balances and completes your Logo Design. There are 4 elementary types of fonts you can work with to give your Logo Design an exclusive look.

Serif fonts

Serif fonts give your Logo Design a classic and posh look. The distinguishing feature of this font is the little feet at the end of the letters, which make them appear classic and vintage.

Sans serif fonts

These are great if you want to give your logo a modern and clean look. They are simple and sleek, which makes them perfect for modern brands.

Script fonts

If you want to opt for an individualistic look, script fonts are the right choice for your logo. There is a huge variety ranging from handwritten to calligraphic and relaxed scripts.

Display fonts

Display fonts are ornamental and eye-catching.

If you combine different fonts in your logo design, it can have a very powerful effect. The right approach would be to pair all the design elements that you have now and create the vibe that you’re looking for.

Trust your designer and make sure to communicate well. Stay open to suggestions and give lots of feedback. If you and your designer work together, you will come up with the best logo design.

 

Dexterous Solutions is a global branding and marketing agency based in the US, serving companies of all sizes. We specialize in understanding your brand and vision and work closely with you to craft branding and marketing assets that align with your brand strategy, mission, vision and goals. With satisfied clients worldwide, let’s connect and explore how we can help you achieve your business goals.