Target Plus Marketplace is one of the top-tier eCommerce marketplaces, along with Amazon Marketplace and Walmart Marketplace, that cater to third party retailers. Target, one of the biggest retail chains in the United States, entered the eCommerce marketing realm in February 2019 and expanded its product assortment by allowing third party retailers to sell on Target.com.
Unlike Amazon and Walmart Marketplace, however, Target Marketplace is an invitation-only platform. This means that, at the moment, Target+ only offers exclusive partnerships with a select third-party retailer. Target Plus’ goal is to provide its loyal customers with easy access to a broader array of curated products and general merchandise, such as food, furniture, apparel, and household essentials, by partnering with best-in-class specialty and national brands.