Dominate the above-the-fold (ATF) content of relevant search results and get found by millions of prospects across the web. Begin your search engine marketing campaign today with help from dexterous digital Marketing Agency — your trusted search engine marketing company in the United States.
Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.
There are numerous search engines on the market that are set as a default with website browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt. Here’s a closer look at the search engine market share worldwide:
1. Keyword Research and Analysis
Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.
2. Ads Creation and Landing Page Development
Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.
3. Account Setup and Tracking
This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.
4. Campaign Launch and Monitoring
Now that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.
5. Evaluation and Analysis
Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.
Now that you know what is search engine marketing and how it works, the next step is determining whether SEM PPC is worth your investment. Let our SEM company walk you through the advantages of capitalizing on search engine marketing early on.
Yes. No matter if you own a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be a part of your digital marketing strategy.Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM digital marketing makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:
The digital landscape is constantly changing. Now, more than ever, search engines and customers demand a more targeted approach to keep your brand relevant in your respective field. At dexterous digital Marketing Agency, we assess a plethora of website search engine marketing strategies to ensure you invest in a guaranteed way to boost your search visibility.
Get more returning visitors and turn them into customers with dexterous digital Marketing Agency’s remarketing services. As your dedicated remarketing agency, we won’t just explain what is remarketing to your team — our SEM consultants will also show you how you can capture your visitors’ interest using dynamic remarketing ads.
1. TrueView Ads
This is the standard YouTube video ad you see on the platform. With TrueView ads, you only pay when viewers watch or interact with your YouTube video ads. Skippable TrueView ads are between 12 seconds to six minutes long. Non-skippable YouTube ads, on the other hand, are 15-20 seconds long.
There are two types of TrueView YouTube ads with which you can optimize your marketing campaign. Video Discovery Ads are YouTube ads that appear on the search results page, YouTube homepage or as related videos on YouTube video watch pages. In-Stream Ads, on the other hand, are a type of YouTube video ad that appears before the video selected on YouTube plays. In-stream ads can also be placed in the Google Display Network (GDN) or websites that purchased Google video ad space.
2. Pre-roll Ads
Pre-roll YouTube ads play before, during or after the main video. With this type of YouTube video marketing, you have 15-20 seconds to showcase your unique value proposition. There is also a non-skippable pre-roll YouTube video ad that runs for 10 minutes or longer. We recommend pre-roll YouTube video advertising if you are releasing a new product or promoting a major event, such as a webinar or a course enrollment.
Bumpers are the shortest YouTube video marketing ads, running for only six seconds. This YouTube video advertising method complements larger video campaigns, such as new product launches or event promotion. The key is to use the six-second duration wisely to fit your brand messaging and encourage the viewers to take your desired action.
At dexterous, our YouTube video marketing services are designed to maximize your pay per view and generate the highest possible return. Our YouTube marketing company works closely with your team to understand your goals, establish your YouTube advertising metrics and ensure our YouTube marketing services meet your standards.
Get the best performance out of your ads with help from our YouTube marketing agency. Enlist our YouTube video marketing services now and increase your view-through rate (VTR)!
dexterous digital Marketing Agency is a venerable search marketing firm headquartered in Arlington, Texas. For more than 15 years, we’ve been helping hundreds of clients from various industries enhance their brand awareness and claim their spot on the coveted first page of search results.
dexterous digital Agency is a venerable search marketing firm headquartered in Arlington, Texas. For more than 15 years, we’ve been helping hundreds of clients from various industries enhance their brand awareness and claim their spot on the coveted first page of search results.
dexterous digital Marketing Agency is a leading innovator in the PPC search engine marketing realm. Our YouTube marketing agency develops systematic internal processes to ensure all our client campaigns and support services reach successful completion.
Partner with us and get search engine marketing services that match your needs. Here’s what awaits you at dexterous: