Dominate the above-the-fold (ATF) content of relevant search results and get found by millions of prospects across the web. Begin your search engine marketing campaign today with help from dexterous digital Marketing Agency — your trusted search engine marketing company in the United States.
3. Rank
Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.
There are numerous search engines on the market that are set as a default with website browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt. Here’s a closer look at the search engine market share worldwide:
Bing
Yahoo
Baidu
DuckDuckGo
Yandex
1. Keyword Research and Analysis
Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.
2. Ads Creation and Landing Page Development
Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.
3. Account Setup and Tracking
This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.
4. Campaign Launch and Monitoring
Now that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.
5. Evaluation and Analysis
Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.
Now that you know what is search engine marketing and how it works, the next step is determining whether SEM PPC is worth your investment. Let our SEM company walk you through the advantages of capitalizing on search engine marketing early on.
Yes. No matter if you own a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be a part of your digital marketing strategy.Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM digital marketing makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:
Internet search engine marketing allows you to choose and bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM enables you to place your brand name in the ad’s headline, display URL, description and extension link. These tactics increase your chances of securing the ATF Google search results, boost your brand awareness and bring fast visibility to your products and services.
One of the key benefits of Google SEM ads is its ability to provide near-immediate results with a fast return on investment (ROI). With the right search engine marketing solutions, you can generate new sales and conversions on the same day. However, keep in mind that continuous Google search advertising and campaign revamp are essential to ensure your year-over-year growth.
Statistics show that more than 30 billion Google searches are conducted every month and 99.9 percent of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options, such as geo-targeting, ad scheduling and device targeting, to bolster your ad performance and ensure your Google SEM campaign shows up in the right places.
SEM digital marketing makes it easy to manage your advertising budget, campaign scope and brand messaging. Unlike in SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting and other aspects of your Google SEM ads.
Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With access to in-depth analytics and campaign data, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions and other metrics.
Research shows that more than 93 percent of online experiences begin with a search engine. This means gaining higher search visibility positions your brand where the majority of your customers are. By knowing what is SEM and how you can leverage it to your advantage, you can drive high-quality traffic to your website from search engines.
The digital landscape is constantly changing. Now, more than ever, search engines and customers demand a more targeted approach to keep your brand relevant in your respective field. At dexterous digital Marketing Agency, we assess a plethora of website search engine marketing strategies to ensure you invest in a guaranteed way to boost your search visibility.
These are image-based ads that aim to get page visitors from the host website to the advertiser’s website. With this display advertising method, you are charged per impression, click or action. Our display advertising agency combines static and animated media to attract your prospects’ attention and compel them to click through.
These are interactive, full-screen display ads that show up before users are directed to the original page they requested. Interstitial ads boast a high impression rate because they engage users with relevant content at natural pauses in a platform’s flow. At dexterous, our SEM experts determine the perfect time and place to embed your ads to generate more clicks.
YouTube marketing and social media advertising platforms opened a new avenue for marketers to immerse their brands into a user’s browsing experience. Video ads appear before, during or after a video stream. To capture your prospects’ attention out of the gate, our display advertising agency develops engaging video ads with robust CTAs.
One of the key aspects of our display advertising services is driving brand engagement within your specified timeline. Rich media ads allow us to add a twist of creativity to bland ads to generate a higher engagement rate.
Get more returning visitors and turn them into customers with dexterous digital Marketing Agency’s remarketing services. As your dedicated remarketing agency, we won’t just explain what is remarketing to your team — our SEM consultants will also show you how you can capture your visitors’ interest using dynamic remarketing ads.
1. TrueView Ads
This is the standard YouTube video ad you see on the platform. With TrueView ads, you only pay when viewers watch or interact with your YouTube video ads. Skippable TrueView ads are between 12 seconds to six minutes long. Non-skippable YouTube ads, on the other hand, are 15-20 seconds long.
There are two types of TrueView YouTube ads with which you can optimize your marketing campaign. Video Discovery Ads are YouTube ads that appear on the search results page, YouTube homepage or as related videos on YouTube video watch pages. In-Stream Ads, on the other hand, are a type of YouTube video ad that appears before the video selected on YouTube plays. In-stream ads can also be placed in the Google Display Network (GDN) or websites that purchased Google video ad space.
2. Pre-roll Ads
Pre-roll YouTube ads play before, during or after the main video. With this type of YouTube video marketing, you have 15-20 seconds to showcase your unique value proposition. There is also a non-skippable pre-roll YouTube video ad that runs for 10 minutes or longer. We recommend pre-roll YouTube video advertising if you are releasing a new product or promoting a major event, such as a webinar or a course enrollment.
3. Bumpers
Bumpers are the shortest YouTube video marketing ads, running for only six seconds. This YouTube video advertising method complements larger video campaigns, such as new product launches or event promotion. The key is to use the six-second duration wisely to fit your brand messaging and encourage the viewers to take your desired action.
At dexterous, our YouTube video marketing services are designed to maximize your pay per view and generate the highest possible return. Our YouTube marketing company works closely with your team to understand your goals, establish your YouTube advertising metrics and ensure our YouTube marketing services meet your standards.
Get the best performance out of your ads with help from our YouTube marketing agency. Enlist our YouTube video marketing services now and increase your view-through rate (VTR)!
dexterous digital Marketing Agency is a venerable search marketing firm headquartered in Arlington, Texas. For more than 15 years, we’ve been helping hundreds of clients from various industries enhance their brand awareness and claim their spot on the coveted first page of search results.
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I’m very impressed with dexterous. We launched with dexterous in 2015 and I can honestly say it’s been a fantastic decision. We would never be where we are today without dexterous.”
dexterous is willing to go the extra mile, which isn’t something we’ve experienced with other companies in the past.”
Getting found online was a big struggle for us. The website is there, but how do people find it? We went through four SEO companies before finding dexterous. We get more bang for the buck and it’s money well spent.”
dexterous digital Agency is a venerable search marketing firm headquartered in Arlington, Texas. For more than 15 years, we’ve been helping hundreds of clients from various industries enhance their brand awareness and claim their spot on the coveted first page of search results.
Find the right keywords and improve your internet search engine marketing campaign. Our paid search agency categorizes your keywords based on search intent, value, search volume and specificity of your brand offerings. We also perform competitor benchmarking to expand your keyword list and identify keyword themes that support your target customers’ click behavior.
Get maximum visibility and impressions with Amazon sponsored ads. Our search engine marketing consultants optimize your Amazon PPC keyword strategy, adjust bids based on ad placements and structure ad campaigns depending on product performance. We experiment with various campaign parameters and monitor your advertising cost of sale (ACoS), ad performance and sales to develop Amazon PPC strategies that bring in new buyers and drive more sales for your brand.
Studies show that approximately 72 percent of consumers prefer video content over text when learning about a product or service. Maximize our YouTube marketing services to drive awareness, engagement and conversions to your brand. Our YouTube video marketing company includes keyword-rich titles, descriptions and tags on your ads and focuses on mobile optimization to convey your brand message effectively on any device.
Partner with our search marketing agency and let us help you create a dynamic eCommerce advertising strategy that fits your budget. Our search marketing experts identify your strong value proposition, determine your profit potential and evaluate your demand curve. Using data and analytics, we create compelling ad copies and maximize targeting options to grow your sales and get quicker results.
Display your ads on popular social media platforms and target specific audience segments that have high purchasing intent. As your trusted search marketing firm, we provide integrated social media paid advertising and YouTube video marketing services to boost your brand exposure and attract more prospects. We launch text-based, image and video ads and leverage social media analytics to track your campaign performance.
Convert website traffic into qualified leads with help from dexterous professional SEM consultants. Our search marketing experts craft keyword-driven content for your target personas, use robust headlines and CTAs and place unique images that resonate with your ideal customers. We strategically position your landing page elements to create an emotional connection with your page visitors and drive more conversions.
Statistics show that nearly 41 percent of consumers will click on an ad when presented with relevant, engaging content. Boost your lead generation and acquire immediate results with budget-friendly paid search advertising and YouTube marketing services. We perform thorough keyword research, create ad group segments based on search intent, determine negative keywords, write persuasive ad copies and track your paid search visitors to improve your Quality Score and ad rank.
Our search marketing company creates and tests multiple versions of your ads to understand which one produces a positive ROI for your business. From your ad copy and variant designs to your CTA and audience targeting, expect us to test different aspects of your search engine marketing campaign. Schedule a consultation with one of our SEM consultants and let’s talk about your campaign implementation and optimization.
At dexterous, we are committed to minimizing your overall expenditure and increasing your campaign efficiencies. Our search marketing experts oversee your paid advertising campaigns, from keyword research and analysis and campaign management to ad optimization and analytics assessment. Trust us to provide PPC management services focused on your bottom line.
Dominate major search engines and zoom past the competition with Bing and Google Ads management. We take a multi-channel approach to boost your brand association and leverage numerous conversion opportunities across online platforms. Our search marketing agency analyzes your customers' online behavior, expands your device targeting and adjusts your bid strategies based on campaign performance to claim a higher ad position and acquire better CTRs.
We launch remarketing campaigns to create ongoing reminders of your brand offerings and get more cost-effective results. Our remarketing agency sets up your remarketing codes, targets specific visitor segments and creates relevant ad copies that entice high-value prospects to click through and explore what your brand has to offer. Whether you need help with text-based ads or YouTube video ads, our YouTube marketing company has got you covered.
Secure your spot at the top of search results with dexterous website search engine marketing. We optimize your site structure, write unique, engaging content and leverage multiple online platforms to enhance your brand recognition and establish your online authority. Our search marketing company implements SEO and PPC best practices to ensure your brand stays top of mind with your target market.
dexterous digital Marketing Agency is a leading innovator in the PPC search engine marketing realm. Our YouTube marketing agency develops systematic internal processes to ensure all our client campaigns and support services reach successful completion.
Partner with us and get search engine marketing services that match your needs. Here’s what awaits you at dexterous:
Website search engine marketing can be a time-consuming, albeit rewarding, process. Without expert skills and experience, your SEM campaign is likely to fail. At dexterous, we bring our technical expertise and knowledge to ensure your ongoing and remarketing campaigns are on track. Our SEM experts thoroughly evaluate your website to develop paid and organic strategies tailored to your needs and financial capacity.
Over the years, our YouTube video marketing company has assisted numerous market players with their SEM advertising campaigns. From funeral homes and law firms to manufacturing companies and eLearning institutions, we develop a deeper understanding of each industry we partner with to provide custom internet search engine marketing solutions that yield desired results. Choose dexterous and let us help you achieve your online marketing goals.
Project management can be a bit stressful if you don’t have the right people in your team. Choose our YouTube video marketing company and work with proactive, dedicated account managers. From inception to completion, we work closely with your team to ensure you get your money’s worth. Our SEM experts schedule regular consultations with you, giving special attention to all your concerns and queries.
We understand that search engine marketing is only one of the many digital marketing tactics necessary to achieve long-term success. That is why our YouTube marketing agency provides comprehensive digital marketing services designed to boost your conversion rate. Besides SEM PPC, we also offer SEO, social media marketing, website hosting, eCommerce optimization and reputation management. Schedule a consultation with us and let’s discuss the strategies that work best for your company.
dexterous digital Marketing Agency has been acknowledged by numerous industry review sites for its advertising skills and expertise. As a certified Google Partner, we continuously enhance our organic and paid search engine marketing tactics to give your brand the online recognition it deserves. Trust us to go above and beyond to meet industry standards and safeguard your online presence.
Our YouTube marketing company invests in the latest software to improve our reporting systems and methods. From the smallest updates and campaign hurdles to the biggest wins, we include everything in your monthly reports, so you get the low-down on your campaign progress. More importantly, we demonstrate how we achieved your month-over-month growth to keep you up to date with every detail of your campaign.
Statistics show that nearly 41 percent of consumers will click on an ad when presented with relevant, engaging content. Boost your lead generation and acquire immediate results with budget-friendly paid search advertising and YouTube marketing services. We perform thorough keyword research, create ad group segments based on search intent, determine negative keywords, write persuasive ad copies and track your paid search visitors to improve your Quality Score and ad rank.
Our search marketing company creates and tests multiple versions of your ads to understand which one produces a positive ROI for your business. From your ad copy and variant designs to your CTA and audience targeting, expect us to test different aspects of your search engine marketing campaign. Schedule a consultation with one of our SEM consultants and let’s talk about your campaign implementation and optimization.
At dexterous, we are committed to minimizing your overall expenditure and increasing your campaign efficiencies. Our search marketing experts oversee your paid advertising campaigns, from keyword research and analysis and campaign management to ad optimization and analytics assessment. Trust us to provide PPC management services focused on your bottom line.
Dominate major search engines and zoom past the competition with Bing and Google Ads management. We take a multi-channel approach to boost your brand association and leverage numerous conversion opportunities across online platforms. Our search marketing agency analyzes your customers' online behavior, expands your device targeting and adjusts your bid strategies based on campaign performance to claim a higher ad position and acquire better CTRs.
We launch remarketing campaigns to create ongoing reminders of your brand offerings and get more cost-effective results. Our remarketing agency sets up your remarketing codes, targets specific visitor segments and creates relevant ad copies that entice high-value prospects to click through and explore what your brand has to offer. Whether you need help with text-based ads or YouTube video ads, our YouTube marketing company has got you covered.
Secure your spot at the top of search results with dexterous website search engine marketing. We optimize your site structure, write unique, engaging content and leverage multiple online platforms to enhance your brand recognition and establish your online authority. Our search marketing company implements SEO and PPC best practices to ensure your brand stays top of mind with your target market.
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